Product Packaging Design
Farvelle Whole Wheat Brown Bread Bag
Warm brown whole-wheat bread bag with farm landscape, red clip fan, floating wheat theatre, and Farm Loaf. Daily Warmth. callouts.
Client Farvelle
Description
Farvelle is a fictional farm bakery house for Whole Wheat Brown Bread — a warm chocolate-brown plastic loaf bag with cream scalloped product panel, red bread-clip fan closure, original wheat-ear mark, FARVELLE serif lockup, Whole Wheat / BROWN BREAD / FARM BAKED DAILY hierarchy, Premium Stoneground ribbon, redrawn rural farm line illustration, and Fibre / Protein / Whole Grain / Low Fat / Fresh Bake icon row. We staged floating wheat stalks, toasted brown slices, grains, and a cutting board outside the pack with margin badges for Whole Wheat Fibre, Stoneground Crumb, Fresh Clip Seal, and 400g Farm Bake so the collection tile reads as warm farm-loaf theatre, clearly distinct from Anmul / Amul / Pappu Bakers identity, Loavora multigrain clear-bag neighbours, Krustora tea-rusk cartons, Velsora toast rusk, and Baytora homemade biscuit kraft bags shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep dark-brown header + cream scalloped name panel + rural farm illustration + nutrition icon row + red clip/fan closure energy as the concept — but invent Farvelle as the brand spine with Farm Baked Daily / Premium Stoneground storytelling (never Anmul, Amul, or Pappu Bakers). Outside the dieline, floating wheat, toast slices, and exterior headline Farm Loaf. Daily Warmth. lift a single front-hero loaf bag into a Colgate-style enriched 1080 lifestyle poster without real FSSAI license numbers, phone numbers, or regulatory clone chrome.
Problem statement
Whole-wheat brown bread bag boards often lock real dairy/bakery trademarks (Anmul / Amul / Pappu Bakers), identical farm-line illustrations, and dry front-back compliance diptychs into portfolio art, or collapse into barren pack crops that hide bakery appetite cues. The brief needed an original fictional farm-bakery brand, redesigned warm brown loaf-bag hierarchy with readable stoneground storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Loavora clear multigrain loaf bags, Krustora/Velsora rusk cartons, and Baytora kraft biscuit bags shipping in parallel.
Solution
We invented Farvelle, rebuilt hierarchy around wheat-ear mark → FARVELLE → Whole Wheat BROWN BREAD → Farm Baked Daily → Premium Stoneground → farm illustration → benefit icons → Net Wt 400g, and validated an exactly 1080×1080 enriched lifestyle packshot: front-hero red-clip loaf bag, floating wheat/toast props, and Farm Loaf. Daily Warmth. margin callouts outside the dieline. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Anmul, Amul, Pappu Bakers, or real regulatory identifiers.
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