Product Packaging Design
Fuelora Protein Bar Flavor Trio
Three upright protein-bar wrappers with ingredient explosion theatre and Fuel That Powers You. callouts.
Client Fuelora
Description
Fuelora is a fictional whole-food protein-bar house built as a redesigned three-SKU 50g wrapper family: Cocoa Crunch on cocoa-to-cream diagonal bands, Orchard Nut Fuel on cream-to-sage bands, and Berry Burst on magenta-to-blush bands. Each matte upright wrapper carries an original sun-seed emblem, bold FUELORA lockup, PROTEIN BAR hierarchy, script flavor name, ingredient illustration footer, and a 10g PROTEIN seal — never Yoga Bar identity — then stages the full trio on a rough stone slab with floating chocolate, almonds, cocoa pod, walnuts, cashews, pumpkin seeds, strawberries, raspberries, blueberries, and oats outside the packs plus margin badges for 10g Protein, High Fibre, No Added Sugar, and Real Energy so the collection tile reads as ingredient-rich multi-flavor fuel theatre, clearly distinct from Yoga Bar reference art, Cacovelle single brownie bars, Orizola cocoa wrappers, and Zyvora plant-protein cereal neighbours shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep multi-flavor protein-bar trio energy, stone-slab staging, ingredient explosion props, and external claim-icon storytelling as the concept — but invent Fuelora as the brand spine with a sun-seed mark and rewritten SKUs Cocoa Crunch / Orchard Nut Fuel / Berry Burst (never Yoga Bar). Outside the dielines, floating whole-food props plus exterior headline Fuel That Powers You. and footer Real Ingredients. Real Energy. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party protein-bar trademarks or studio watermarks.
Problem statement
Multi-flavor protein-bar boards often lock real brand names (Yoga Bar), cloned leaf logos and wrapper art, and designer watermarks into portfolio decks, or collapse into barren pack-on-white crops that hide ingredient theatre. The brief needed an original fictional protein-bar brand, redesigned three-flavor upright wrapper system treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from single coconut-brownie protein bars, cocoa cream bar quartets, and plant-choc protein cereal cartons shipping in parallel.
Solution
We invented Fuelora, rebuilt hierarchy around sun-seed mark → FUELORA → PROTEIN BAR → Cocoa Crunch / Orchard Nut Fuel / Berry Burst → 10g PROTEIN seals, and validated an exactly 1080×1080 enriched lifestyle packshot: full three-bar set as hero on stone, floating ingredient explosion props, and Fuel That Powers You. / Real Ingredients. Real Energy. margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Yoga Bar identity or watermark text.
More proof
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