Product Packaging Design

Zest Peak Soft Lemon Can

Soft Lemon juice can with floating citrus splash theatre and Soft Zest. Soft Lemon. callouts.

Client Zest Peak

Description

Zest Peak is a fictional soft citrus juice house for Soft Lemon: a redesigned slim aluminum can with lime-green face and white footing, original ZEST PEAK wordmark, Soft Lemon Juice hierarchy, Soft No Added Sugar Soft Pure · 500 ml cues — never ORIGIN JUICE lockups, LEMON PURE SAFETY clones, lorem footer chrome, phones, emails, QR codes, or ORDER NOW bars. We staged the can as hero on cool reflective stone under bright citrus light, then floated lime slices, mint, and splash arcs outside the pack with exterior badges for Soft Pure Can, Soft Cold Splash, and Soft Daily Squeeze so the collection tile reads as soft lemon can lifestyle theatre, clearly distinct from Formora citrus bottles, Crisp Nest, Kind Coat dairy, and neighbouring beverage packs. Soft packaging storytelling only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep lime-green slim juice can energy, condensation splash theatre, and soft lemon purity storytelling as the concept — but invent Zest Peak as the brand spine with Soft Lemon hierarchy (never ORIGIN JUICE lockups). Outside the dieline, floating citrus props plus Soft Zest. Soft Lemon. lift the can into a Colgate-style enriched 1080 lifestyle poster. Soft claims only.

Problem statement

Lemon juice can boards often lock third-party marks (ORIGIN JUICE) or paste barren white splash crops and lorem footers into portfolio decks. The brief needed an original fictional soft lemon can brand, redesigned slim-can hierarchy, and a square 1080 enriched lifestyle poster — without overwriting Formora or parallel beverage neighbours.

Solution

We invented Zest Peak Soft Lemon Can, rebuilt hierarchy around ZEST PEAK → Soft Lemon Juice → Soft Pure · 500 ml, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Zest. Soft Lemon. margin callouts; formora and parallel neighbour slugs left untouched.

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