Product Packaging Design
Date Kind Soft Dried Dates
Soft Dried Dates pouch with Soft Dried Dates callouts.
Client Date Kind
Description
Date Kind is a fictional soft pantry fruit house for Soft Dried Dates: a redesigned burgundy-and-white split stand-up pouch with DATE KIND wordmark and date photography — never Taj Royal Delight trademarks, phones, emails, QR codes, or ORDER NOW bars. We staged the pouch as hero, then floated dried dates and palm frond outside the pack with exterior badges for Soft Dried Dates, Split Soft Pack, Palm Soft Note, and Snack Soft Ritual so the collection tile reads as soft dates lifestyle theatre. Soft claims only.
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Design storytelling
From brief to designed solution
Ideation concept
Keep split-face dried dates pouch energy as the concept — invent Date Kind with Soft Dried Dates hierarchy (never Taj). Outside the dieline, floating date props plus Soft Dried Dates. Split Soft Pack. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Date pouch boards often lock Taj Royal Delight names into portfolio decks. The brief needed an original fictional dates brand, redesigned soft pouch hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Date Kind Soft Dried Dates, rebuilt hierarchy around DATE KIND → Soft Dried Dates → Split Soft Pack, and validated an exactly 1080×1080 enriched lifestyle packshot with Palm Soft Note. Snack Soft Ritual. margin callouts; neighbouring pantry packs left untouched.
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