Granovelle Maple Oat Clusters

SKU PXRT-2546

Cream-chocolate maple granola carton with torn-edge split, bowl theatre, and exterior morning callouts. Plus enriched open-frame gallery stills.

Client Granovelle

Description

Granovelle is a fictional morning-cereal house for Maple Granola Oat Clusters — a rustic-modern cream carton with chocolate-brown torn-edge header, maple leaf lockup, and bowl-of-clusters appetite panel. We redesigned clear English hierarchy (GRANOVELLE → MAPLE GRANOLA → OAT CLUSTERS → Real Maple Finish / Net Wt 12 oz) and staged floating granola clusters, maple syrup drizzle, milk splash, and a gold spoon with margin badges — Oven-Toasted Clusters, Real Maple Finish, Whole Grain Oats — so the collection tile reads as warm maple breakfast theatre, clearly distinct from playful yellow-red puff cereal and premium cream-green cornflakes neighbours, without MAPLE MORN or dual A/B reference layouts. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks

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Design storytelling

From brief to designed solution

Ideation concept

Maple morning crunch as the story: cream carton hero with chocolate torn-edge header, maple leaf above bold GRANOVELLE, and white bowl of oat clusters with gold spoon. Outside the dieline, loose clusters, amber syrup pour, milk splash arcs, maple leaves, and spoon float with exterior headline Crunch Into Maple Morning. and benefit icons in Colgate-style enriched poster composition without MAPLE MORN, garbled cluster subtitles, or cloned wood-grain dual-sheet mockups.

Problem statement

Maple granola boards often clone reference brands with garbled AI subtitles or collapse into bare pack-on-white crops that hide breakfast appetite cues. The brief needed a third distinct cereal collection item — cream/chocolate maple oat clusters, separate from yellow-red puff cereal and cream-green cornflakes — with an original fictional brand, redesigned carton using one strong torn-edge composition, and a square 1080 enriched lifestyle poster with floating props and external typography.

Solution

We invented Granovelle, rebuilt hierarchy around GRANOVELLE → MAPLE GRANOLA → OAT CLUSTERS → Real Maple Finish, and validated an exactly 1080×1080 enriched lifestyle packshot: floating clusters, maple syrup, milk splash, spoon, and margin callouts outside the carton. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries fmcg, snacks, and food-beverage. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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