Product Packaging Design
Jarvani Lemon & Mango Pickle Duo
Traditional cream-label glass pickle jars with gold lids on warm spice staging, floating fruit, and craft callouts.
Client Jarvani
Description
Jarvani is a fictional kitchen-craft pickle house for a 1 kg glass duo: Lemon Pickle and Mango Pickle. We redesigned traditional cream wrap labels with flavor-color titles, fruit illustrations, circular bowl serving insets, Pure & Natural / Raw Ingredients badges, and gold screw lids — then staged floating lemons, green mangoes, star anise, cinnamon, chili, and an oil spoon outside the jars with margin callouts so the collection tile reads as warm rustic pantry theatre, clearly distinct from bright geometric color-lid fruit-pickle ranges.
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Design storytelling
From brief to designed solution
Ideation concept
Heritage pantry as the story: two clear glass jars as the hero center on a warm dark rustic surface, cream labels with JARVANI → Kitchen Craft Pickles → flavor-color LEMON / MANGO PICKLE hierarchy, gold lids, and exterior props — lemons, mangoes, star anise, cinnamon, chili, oil spoon, peppercorns — plus callouts for Lemon · Mustard Oil Spice, Raw Mango Heat, 1 kg Glass Duo, and Gold Lid Seal in a Colgate-style enriched poster composition without Nourich, Nourich Foods, or Art Matrix Studio identity.
Problem statement
Traditional pickle packshots often lock third-party house-of-pickles trademarks, reference slogans, and studio watermarks into portfolio boards — or collapse into bare jar-on-table crops that hide ingredient theatre. The brief needed an original fictional brand, redesigned cream-and-gold label system, and a square 1080 enriched lifestyle poster with floating spice props and external typography — a second distinct pickle system beside any modern color-lid fruit-pickle range already shipping.
Solution
We invented Jarvani, rebuilt hierarchy around JARVANI wordmark → Kitchen Craft Pickles → Lemon Pickle / Mango Pickle → Net Wt 1 kg with mustard-yellow and forest-green flavor bands, and validated an exactly 1080×1080 enriched lifestyle packshot: floating fruit and spice props with margin callouts outside the jars on warm rustic staging. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; no Nourich identity and no color-lid geometric podium language.
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