Product Packaging Design
Cerelara Premium Basmati Trio Pouches
Navy, gold, and forest-green zip pouches with arched grain windows, floating scoops, and Three Grains. One Table. callouts.
Client Cerelara
Description
Cerelara is a fictional premium rice house for a three-SKU basmati and whole-grain range. We redesigned color-coded stand-up zipper pouches — navy Classic Basmati, champagne-gold Golden Sella Basmati, and forest-green Organic Brown Rice — each with a wheat-sheaf emblem, original geometric grain-line filigree, arched transparent windows, and clear variety hierarchy — then staged wooden scoops, rice stalks, loose grains, cardamom pods, and cinnamon outside the packs with Three Grains. One Table. headline and margin badges so the collection tile reads as complete FMCG rice theatre, clearly distinct from pale-blue Grainelle single-pouch and Pulsa dal neighbours.
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Design storytelling
From brief to designed solution
Ideation concept
Color-coded grain honesty as the story: trio pouch heroes with arched windows revealing each rice type, metallic zip headers for reseal proof, and wheat-sheaf mark as the brand spine. Outside the dieline, scoops, stalks, spice accents, and margin callouts — Aged Basmati · Parboiled Gold · Certified Organic · Kitchen Fresh · Resealable Zip — lift the range into a Colgate-style enriched 1:1 lifestyle poster without crown logos, Royal Harvest identity, or cloned mandala window art.
Problem statement
Premium rice ranges often either clone familiar crown-and-mandala basmati systems with Est. heritage marks, or collapse into bare pack-on-white crops that hide kitchen proof. The brief needed an original fictional brand, redesigned trio dieline with arched grain windows and distinct navy/gold/green SKU coding, and a square 1080 enriched lifestyle poster with floating props and external typography — category-distinct from Grainelle long-grain, Pulsa pulses, and Sattvora poha.
Solution
We invented Cerelara, rebuilt hierarchy around CERELARA → variety band → grain type → organic/parboiled cues, and validated an exactly 1080×1080 enriched lifestyle packshot: floating scoops, stalks, spice props, and exterior callouts outside the trio pouches. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries fmcg and food-beverage.
More proof
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