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River Grid Grout Float Tool Blister

Grout float tool blister lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: River Grid — Grout Ready.

Client River Grid

Description

River Grid is a fictional brand concept for grout float tool blister. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'River Grid — Grout Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of grout float tool blister under invented brand River Grid; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for grout float tool blister; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented River Grid, built original hierarchy for grout float tool blister, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'River Grid — Grout Ready.' margin callouts.

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