Product Packaging Design

Lime Drift Soft Ginger Tea

Split charcoal tea carton with Soft Mojito Tea headline and Soft Lime Soft Mint · Soft Pyramid Soft Steep callouts.

Client Lime Drift

Description

Lime Drift is a fictional soft tea house for Soft Ginger Mojito: a redesigned charcoal carton with lime soft tab, LIME DRIFT wordmark, Soft Green Tea Soft Lemon Peel Soft Mint hierarchy, and Soft Pyramid Soft Bags cues — never TESS trademarks, social watermarks, Cyrillic prompt chrome, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the split carton as hero on lime-green light, then floated pyramid bags, lime slices, and mint outside the pack with exterior badges for Soft Mojito Tea, Soft Lime Soft Mint, and Soft Ginger Soft Glow so the collection tile reads as soft exploding-tea lifestyle theatre, clearly distinct from Fern Arch botanical pouches and Steep Soft mood sleeves. Soft claims only.

Brand suite Mockup presentation Packaging Beverage FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep split-carton exploding tea energy with lime and mint theatre as the concept — but invent Lime Drift as the brand spine with Soft Ginger Mojito hierarchy (never TESS lockups). Outside the dieline, floating bags plus Soft Mojito Tea. Soft Pyramid Soft Steep. lift the carton into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Green-tea boards often lock TESS identity, @handles, and Cyrillic prompt chrome into exploding-pack renders. The brief needed an original fictional soft lime brand, redesigned carton hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Lime Drift Soft Ginger Tea, rebuilt hierarchy around tab → LIME DRIFT → Soft Ginger Mojito → Soft Green Tea Soft Mint, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Mojito Tea. Soft Lime Soft Mint. margin callouts; fern-arch-botanical-tea-pouches neighbour slug left untouched.

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