Product Packaging Design

Berry Vale Soft Glow Serum

Lilac marble serum poster with Soft Face Glow headline and Soft Deep Hydration · Soft Recover Cue callouts.

Client Berry Vale

Description

Berry Vale is a fictional soft glow skincare house for Soft Glow Serum: a redesigned translucent violet glass dropper bottle with BERRY VALE wordmark, Soft Blueberry Extract hierarchy, and soft glow cues — never Korean clone trademarks, Cyrillic marketplace copy, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the bottle on a soft marble pedestal under lilac leaf-shadow light, then floated dewey blueberries and soft leaves outside the pack with exterior badges for Soft Face Glow, Soft Deep Hydration, and Soft Recover Cue so the collection tile reads as soft berry serum lifestyle theatre, clearly distinct from Fibre Grove botanical serum and neighbouring beauty serums. Soft claims only.

Brand suite Mockup presentation Wellness Packaging Personal Care FMCG Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep purple glass serum energy, marble pedestal staging, and blueberry props as the concept — but invent Berry Vale as the brand spine with Soft Glow Serum hierarchy (never Cyrillic marketplace lockups). Outside the dieline, floating berries plus Soft Face Glow. Soft Deep Hydration. lift the bottle into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Marketplace serum boards often lock Cyrillic benefit pills and clone purple blueberry-dropper photography into portfolio decks. The brief needed an original fictional soft glow brand, redesigned English hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Berry Vale Soft Glow Serum, rebuilt hierarchy around crest → BERRY VALE → Soft Glow Serum → Soft Blueberry Extract, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Face Glow. Soft Recover Cue. margin callouts; fibre-grove-botanical-serum neighbour slug left untouched.

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