Corn Soft Sweet Peak Duo

Yellow Soft Corn snack duo with floating kernel theatre and Soft Corn. Bright Peak Soft. callouts.

Client Corn Soft

Description

Corn Soft is a fictional soft corn-snack house for Soft Sweet Corn pouch and Soft Pop Tube: redesigned yellow pack duo with original soft polar bear mouth cue, CORN SOFT wordmark, Soft Peak Soft Crunch Soft Gift cues — never Dakekimi Aomori Hirosaki trademarks, place lockups, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged pouch + tube as hero on yellow light, then floated kernels and puffs outside the packs with exterior badges for Soft Bear Bite, Soft Yellow Pack, and Soft Pop Tube so the collection tile reads as soft corn peak lifestyle theatre, clearly distinct from Spud Soft chips and neighbouring snack packs. Soft claims only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep yellow corn-snack duo energy, soft bear bite cue, and Soft Peak storytelling as the concept — but invent Corn Soft as the brand spine (never Dakekimi lockups). Outside the dielines, floating corn props plus Soft Corn. Bright Peak Soft. lift the set into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Regional corn snack boards often lock Dakekimi place trademarks into portfolio decks. The brief needed an original fictional soft corn brand, redesigned duo hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Corn Soft Sweet Peak Duo, rebuilt hierarchy around bear cue → CORN SOFT → Soft Sweet Corn Soft Pop Tube → Soft Peak, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Corn. Bright Peak Soft. margin callouts; spud-soft-sprout-plant-chips neighbour slug left untouched.

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