Product Packaging Design
Cube Soft Milk Cube Cookies
Soft Milk Cube cookie boxes with floating cookie theatre and Soft Cube. Milk Drip Soft. callouts.
Client Cube Soft
Description
Cube Soft is a fictional soft milk-cookie house for Soft Milk Cube Cookies: redesigned blue red yellow cube gift boxes with white milk-drip lids, CUBE SOFT mark, Soft Farm Soft Cube Soft Milk cues — never Cowkey's or Milcube trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the trio with one open box, then floated cube cookies outside the packs with exterior badges for Soft Drip Lid, Soft Cube Cookie, and Soft Color Three so the collection tile reads as soft cube cookie lifestyle theatre, clearly distinct from Kind Bake jars and Fly Soft pouches. Soft claims only.
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Design storytelling
From brief to designed solution
Ideation concept
Keep milk-drip cube cookie gift energy and color-coded Soft Farm storytelling as the concept — but invent Cube Soft as the brand spine (never Cowkey's Milcube lockups). Outside the dielines, floating cookie props plus Soft Cube. Milk Drip Soft. lift the set into a Colgate-style enriched 1080 lifestyle poster.
Problem statement
Cube cookie boards often lock Cowkey's/Milcube marks into portfolio decks. The brief needed an original fictional soft cube cookie brand, redesigned gift-box hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Cube Soft Milk Cube Cookies, rebuilt hierarchy around drip lid → CUBE SOFT → Soft Milk Cube Cookies → Soft Color Three, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Cube. Milk Drip Soft. margin callouts; kind-bake-soft-cookie-jars neighbour slug left untouched.
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