Product Packaging Design

Play Soft Kids Daily Lotion

Coral kids daily lotion pump with Soft Play. Kind Skin. callouts.

Client Play Soft

Description

Play Soft is a fictional kids moisture house for Soft Play Daily Lotion: a redesigned coral-white pump bottle with original seahorse doodle, PLAY SOFT wordmark, fragrance-soft \u00b7 oat soft cues, and kids soft-skin footing \u2014 never Johnson\u2019s, Aveeno Kids, CeraVe Baby, Honest Disney art, or influencer roundup grids as portfolio identity. We staged the bottle as a single hero product on soft playroom wood, then floated wooden toys, citrus, aloe, soft towel, and colorful block outside the pack with exterior badges for Kids Soft Daily, Non-Harsh Soft Care, and Light Soft Absorb so the collection tile reads as playful kids-lotion lifestyle theatre, clearly distinct from Pip Soft baby lotion, Plush Drop, Patio Soft, and neighbouring kids packs. Soft care language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, @handles, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

Enquire about similar work All Collection

Related services

Packaging Design — Starter

Print extension

Want this produced in print?

Continue to PIXERPRINT

Design storytelling

From brief to designed solution

Ideation concept

Keep kids daily lotion energy and non-harsh soft-care storytelling from the category roundup concept \u2014 but invent Play Soft as a single original brand spine with Soft Play hierarchy and seahorse doodle (never a cloned multi-brand grid). Outside the dieline, floating play props plus Soft Play. Kind Skin. lift the bottle into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Kids lotion roundup graphics stack many real trademarks into one board. The brief needed one original fictional kids lotion brand, redesigned pump hierarchy, and a square 1080 enriched lifestyle poster \u2014 without overwriting Pip Soft, Plush Drop, or parallel neighbours.

Solution

We invented Play Soft Soft Play Daily Lotion, rebuilt hierarchy around seahorse \u2192 PLAY SOFT \u2192 Soft Play Daily Lotion \u2192 oat soft cues, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Soft Play. Kind Skin. callouts; pip-soft-hydrating-baby-lotion, plush-drop-daily-baby-lotion, and parallel neighbour slugs left untouched.

Keep browsing