Product Packaging Design

Saluvra SoftLane Saline Spray

Teal-navy SoftLane saline carton + white pump-mist with floating tissue theatre and Soft Flush. Clear Sleep. callouts.

Client Saluvra

Description

Saluvra is a fictional OTC saline nasal-hygiene house for SoftLane Saline Spray: a redesigned white retail carton with teal FOR ALL AGES header, navy SALUVRA wordmark, SoftLane hierarchy, original friendly cloud-droplet character with mist puff (never a cloned congested-baby cartoon), Instant Relief check list for nasal congestion / dry nose / flush irritants / better sleep, Alcohol Free · Drug Free · No Parabens footer, 1 fl oz (30 mL) cue, and matching white pump-mist bottle — never Dr Talbot’s, Talbot, Zephyra allergy mist, or real NDC chrome. We staged carton + bottle as the full-set hero, then floated soft tissues, mist droplets, eucalyptus, cotton pad, clear tip cap, and a sleepy crescent-moon cue outside the packs with exterior badges for Gentle Saline, Family Mist, Drug-Free Care, and 30 mL Soft Spray so the collection tile reads as teal family saline hygiene theatre, clearly distinct from Zephyra ClearDay allergy nasal sprays, Rinivra OpenLane yellow nose drops, Menthora menthol blister cards, Audivra ear drops, Hyavora dry-eye pumps, and neighbouring OTC packs shipping in parallel.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Pharmaceutical Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep non-medicated saline pump-mist + carton energy, teal/navy on white family OTC hierarchy, for-all-ages cue, gentle congested-relief character storytelling (original cloud-droplet — not a baby clone), congestion/dry-nose/flush/sleep benefit list, alcohol-/drug-/paraben-free callouts, and 30 mL pack size as the concept — but invent Saluvra as the brand spine with SoftLane hierarchy (never Dr Talbot’s, Talbot, or Zephyra allergy ClearDay identity). Outside the dielines, floating tissue/mist/eucalyptus props plus exterior headline Soft Flush. Clear Sleep. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party trademarks, NDC numbers, seals, or studio watermarks.

Problem statement

Saline nasal-spray boards often lock real brand names (Dr Talbot’s), clone white/teal congested-baby cartoon carton-and-bottle art as-is with NDC chrome, and barren pack-on-white crops into portfolio decks — or collide with allergy nasal-mist fiction (Zephyra) and yellow nose-drop mockups (Rinivra) already shipping. The brief needed an original fictional saline nasal-hygiene brand, redesigned carton-plus-pump hierarchy treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from medicated allergy sprays, yellow nose drops, menthol blister sticks, and ear/eye-care neighbours.

Solution

We invented Saluvra SoftLane, rebuilt hierarchy around cloud-droplet → SALUVRA → SOFTLANE SALINE SPRAY → For All Ages → congestion/dry-nose/flush/sleep benefits → Alcohol Free · Drug Free · No Parabens → 1 fl oz (30 mL), and validated an exactly 1080×1080 enriched lifestyle packshot: carton + white pump-mist as hero, floating tissue/mist/eucalyptus props, and Soft Flush. Clear Sleep. margin callouts outside the dielines. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Dr Talbot’s, Talbot, NDC, or watermark identity; Zephyra, Rinivra, Menthora, Audivra, and Hyavora neighbour slugs untouched.

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