Product Packaging Design
Athvora TriStride Antifungal Cream
Sky-blue/red TriStride antifungal carton + tube set with floating foot-care props and Treat Calm. Step Clear. callouts.
Client Athvora
Description
Athvora is a fictional OTC foot-care house for TriStride Medicated Antifungal Cream: a redesigned sky-blue retail carton with white mid panel, coral-red treat-and-prevent band, original arc-footprint + triple-chevron mark, MEDICATED ANTIFUNGAL CREAM hierarchy, soft 1% Antifungal Foot Cream line, TRIPLE ACTION · RAPID · RESTORE · SOOTHE stack, before/after skin insets, healthy-feet photo cue, and matching sky-blue squeeze tube at Net Wt 56 g / 2 oz — never Flexitol locks, Tolnaftate USP chrome as authentic identity, DIN numbers, Australian Made seals, or Eczema Association marks. We staged the full carton + tube set as hero, then floated a rolled terry towel, wooden foot file, tea-tree sprig, cream dollop on spoon, cotton balls, mint, and cool droplets outside the packs with exterior badges for Athlete's Foot Care, Triple Action, Rapid Comfort, and Carton + Tube Set so the collection tile reads as bright sky-blue/red pharmacy foot-care theatre, clearly distinct from Pedivra pharmacy-red Stride Clear cartons, Mycivra SoftStep white-blue antifungal cream sets, Ostivra joint gels, Cephora migraine cartons, Menthora menthol blisters, Zephyra nasal sprays, Sunnora kids cough syrups, Audivra ear drops, and Flexivra tablet duos shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep sky-blue / white / red pharmacy antifungal cream energy, carton + squeeze tube set, treat-&-prevent athlete's-foot band, triple-action fast/heal/soothe storytelling, and before/after feet proof cues as the concept — but invent Athvora as the brand spine with TriStride / Medicated Antifungal Cream hierarchy and an original arc-footprint + triple-chevron mark (never Flexitol wordmarks, DIN chrome, Australian Made / association seals, or cloned pack faces). Outside the dielines, floating towel/foot-file/tea-tree/cream props plus exterior headline Treat Calm. Step Clear. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party OTC trademarks or studio watermarks.
Problem statement
OTC antifungal cream boards often lock real brand names (Flexitol), clone sky-blue/white/red carton + tube art with DIN numbers and Australian Made / association seals as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional athlete's-foot antifungal cream brand, redesigned carton-and-tube hierarchy distinct from pharmacy-red Pedivra Stride Clear and white-blue Mycivra SoftStep, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from joint gels, migraine cartons, menthol blister cards, nasal sprays, kids cough syrups, and other OTC neighbours shipping in parallel.
Solution
We invented Athvora TriStride, rebuilt hierarchy around arc-footprint + triple chevron → ATHVORA → TriStride Medicated Antifungal Cream → treat-&-prevent red band → TRIPLE ACTION · RAPID · RESTORE · SOOTHE → Net Wt 56 g / 2 oz, and validated an exactly 1080×1080 enriched lifestyle packshot: carton + tube set as hero, floating towel/foot-file/tea-tree/cream props, and Treat Calm. Step Clear. margin callouts outside the dielines. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Flexitol, DIN, Australian Made, association-seal, or watermark identity; Pedivra Stride Clear, Mycivra SoftStep, and parallel OTC neighbour slugs left untouched.
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