Product Packaging Design
Pulsora Energy Bar Flavor Quintet
Five color-coded horizontal energy-bar wrappers with floating nut-fruit theatre and Charge Your Cadence. callouts.
Client Pulsora
Description
Pulsora is a fictional athletic nutrition house built as a redesigned five-SKU horizontal wrapper family: Dark Cocoa Almond on charcoal-to-taupe, Citrus Nut Rush on tangerine-to-cream, Peanut Snap on indigo-to-sand, Berry Torque on teal-to-crimson, and Date Ember Cocoa on maroon-to-chocolate. Each matte zigzag-crimp wrapper carries an original lightning-pulse PULSORA mark, bold italic ENERGY BAR hierarchy, Charge Your Cadence slogan, flavor name, Protein Boost / High Energy / High Fiber benefit badges, ingredient photography, and No Added Sugar / Natural Energy / Fiber Rich icons — then stages floating almonds, citrus, peanuts, berries, dates, chocolate shards, oats, and unwrapped bar pieces outside the packs with margin badges for Five Flavor Family, Athletic Fuel Wrap, Protein · Fiber · Energy, and Color-Coded Bar Ladder so the collection tile reads as clean athletic multi-flavor fuel theatre, clearly distinct from ENERGIVA trademarks, Fuelora upright protein-bar trios, Cacovelle brownie bars, Orizola cocoa cream quartets, and Doughvelle plant-protein cookie neighbours shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep stacked horizontal energy-bar family energy, bold italic ENERGY BAR hierarchy, benefit badges, ingredient photography, claim-icon footer, and athletic color-coding as the concept — but invent Pulsora as the brand spine with lightning-pulse mark and rewritten SKUs Dark Cocoa Almond / Citrus Nut Rush / Peanut Snap / Berry Torque / Date Ember Cocoa (never ENERGIVA). Outside the dielines, floating whole-food props plus exterior headline PULSORA · CHARGE YOUR CADENCE. lift the full five-bar set into a Colgate-style enriched 1080 lifestyle poster without third-party energy-bar trademarks or studio watermarks.
Problem statement
Multi-flavor energy-bar boards often lock real brand names (ENERGIVA), cloned wrapper art and “Fuel Your Momentum” slogans, and barren pack-on-lilac crops into portfolio decks. The brief needed an original fictional athletic bar brand, redesigned five-flavor horizontal wrapper system treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from upright protein-bar trios, single brownie bars, cocoa cream quartets, and plant-protein cookie pouches shipping in parallel.
Solution
We invented Pulsora, rebuilt hierarchy around lightning-pulse → PULSORA → ENERGY BAR → Charge Your Cadence → flavor → benefit badge → claim icons, and validated an exactly 1080×1080 enriched lifestyle packshot: full five-wrapper stack as hero, floating ingredient theatre, and Charge Your Cadence. / Five Flavor Family margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no ENERGIVA identity or watermark text; Fuelora and neighbouring bar slugs untouched.
More proof
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