Product Packaging Design
Ovenora Classic Farm Rusk
Sunny yellow classic rusk carton on cobalt blue with floating rusks, chai cup, and Crisp. Fresh. Everyday. callouts.
Client Ovenora
Description
Ovenora is a fictional tea-time bakery house for Classic Farm Rusk — a bright sunny-yellow rectangular carton against cobalt commercial blue, original wheat-wreath oven-door crest (never a chef-hat trademark), bold OVENORA wordmark, cursive Classic over brush-script RUSK, stacked golden rusk photography, faint rural farm line-art, Bakery Craft star seal, 0% Trans Fats / Fresh & Crispy icons, veg mark, and 200g net. We staged floating rusk slices, crumbs, wheat stalks, and a steaming chai cup outside the pack with margin badges for Farm Bake Craft, Tea-Time Ready, Golden Oven Toast, and Zero Trans Fat so the collection tile reads as yellow-on-blue everyday crisp theatre, clearly distinct from MR. BAKE trademarks, Krustora yellow-red KOLO-concept rusks, Velsora purple-saffron toast cartons, Loavora loaf bags, and cream-biscuit neighbours shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep bright yellow rectangular carton energy, dynamic tilt, floating rusk flanking, Classic cursive + bold Rusk brush type, stacked golden photography, farm line-art cue, craft seal, 0% trans fats / fresh-crispy callouts, veg mark, and yellow-on-blue commercial pop as the concept — but invent Ovenora as the brand spine with a wheat-wreath oven crest (not a chef-hat clone) and redesigned hierarchy. Outside the dieline, floating rusks, chai, wheat, and margin headline Crisp. Fresh. Everyday. lift the single pack into a Colgate-style enriched 1080 lifestyle poster without MR. BAKE, mrbake.com, or studio watermarks.
Problem statement
Classic rusk carton boards often lock real bakery trademarks (MR. BAKE), cloned chef-hat marks, and mrbake.com chrome into portfolio art, or collapse into barren pack-on-blue crops that hide tea-time crunch storytelling. The brief needed an original fictional farm-bake rusk brand, redesigned sunny-yellow carton hierarchy with readable Classic Farm Rusk storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Krustora yellow-red tea-rusk cartons, Velsora purple-saffron toast packs, and bread-loaf neighbours shipping in parallel.
Solution
We invented Ovenora, rebuilt hierarchy around wheat-wreath oven crest → OVENORA → Classic / RUSK → Bakery Craft → 0% Trans Fats / Fresh & Crispy → 200g, and validated an exactly 1080×1080 enriched lifestyle packshot: hero yellow carton, floating rusk/chai/wheat props, and Crisp. Fresh. Everyday. margin callouts outside the dieline. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no MR. BAKE, mrbake.com, or watermark text; Krustora and Velsora slugs untouched.
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