Product Packaging Design

PeakScalp Anti-Dandruff Shampoo

Orange-cyan shampoo carton + bottle spa set with Peak Clear. Soft Flake Care. callouts.

Client PeakScalp

Description

PeakScalp is a fictional scalp-care house for Flume Clear Anti-Dandruff Shampoo: a redesigned orange/cyan/white carton plus matching flip-cap bottle with original mountain-peak droplet crest, PEAKSCALP wordmark, Flume Clear hierarchy, Salicylic Care · Zinc Shield cue, and 100 ml footing — never Narson Pharmaceuticals, YOUR BRAND placeholders, phones, emails, or contact footers. We staged carton + bottle as the full-set hero on a wooden spa tray with plumeria and folded towels, then floated mint, water droplets, and a soft comb outside the packs with exterior badges for Peak Clear. Soft Flake Care., Itch Soft Relief Look, Derm-Tested Feel, and Daily Scalp Ritual so the collection tile reads as bright spa-shampoo lifestyle theatre, clearly distinct from StrandForge beard tonic, SoftCue Follic Tray Kit, and neighbouring haircare siblings shipping in parallel. Soft flake-care packaging storytelling only — portfolio fiction, not disease-cure advertising. No Narson Group, contacts, QR codes, Instagram handles, or copyright bars appear as client identity in copy or artwork.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging Haircare FMCG Healthcare Pharmaceutical Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep anti-dandruff shampoo carton-and-bottle energy, spa tray lifestyle calm, orange-cyan clinical-retail colour, and soft flake-relief claims as the concept — but invent PeakScalp as the brand spine with Flume Clear hierarchy and an original mountain-peak droplet crest (never Narson lockups, YOUR BRAND placeholders, or contact footers). Outside the dielines, floating mint/comb/droplet props plus exterior headline Peak Clear. Soft Flake Care. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks.

Problem statement

Anti-dandruff shampoo boards often lock manufacturing promo names (Narson Pharmaceuticals), clone orange-cyan carton-and-bottle art and spa props as-is, and leave phones, emails, and website bars in portfolio decks. The brief needed an original fictional scalp shampoo brand, redesigned carton-plus-bottle hierarchy treating the full set as hero, soft flake-care storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from other Narson Set 4 neighbours shipping in parallel.

Solution

We invented PeakScalp Flume Clear, rebuilt hierarchy around peak-droplet crest → PEAKSCALP → Flume Clear Anti-Dandruff Shampoo → Salicylic Care · Zinc Shield → 100 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: carton + bottle as hero, floating spa props, and Peak Clear. Soft Flake Care. margin callouts outside the dielines. Packaging and haircare tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, YOUR BRAND, phones, emails, QR, Instagram, or watermark identity; parallel Set 4 neighbour slugs left untouched.

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