Product Packaging Design

Oat & Paw Coat Soft Shampoo

Amber oatmeal dog shampoo with coat theatre and Oat Soft. Happy Coat. callouts.

Client Oat & Paw

Description

Oat & Paw is a fictional pet-care house for Coat Soft Oatmeal Dog Shampoo: a redesigned amber 200 ml pump bottle with paw-oat crest, OAT & PAW wordmark, COAT SOFT hierarchy, Apple Cider Vinegar · Aloe Vera cues, Gentle clean · Soft coat feel line, and 200 ml footing — never Narson Pharmaceuticals lockups, Export Available banners, phones, emails, or QR chrome. We staged the bottle as hero on soft sky-blue stone under bright daylight, then floated a wooden oats bowl, aloe slices, soft suds, a grooming brush, towel, and a friendly fluffy dog lifestyle companion outside the pack with exterior badges for Moisturize Feel, Coat Shine, and Daily Gentle Wash so the collection tile reads as cheerful oat-coat pet-care lifestyle theatre, clearly distinct from baby body-wash neighbours and human shampoo packs shipping in parallel. Soft coat-care packaging storytelling only. No Narson Group, contact bars, Instagram handles, or studio watermarks appear as client identity in copy or artwork.

Label systems Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep amber pump dog-shampoo energy, oatmeal / ACV / aloe storytelling, happy-dog lifestyle companion, and floating pet-care props as the concept — but invent Oat & Paw as the brand spine with Coat Soft hierarchy and an original paw-oat crest (never Narson lockups, Export Available ribbons, contact footers, or clone Bearded Collie label art). Outside the dieline, floating oat/aloe/brush props plus exterior headline Oat Soft. Happy Coat. lift a single bottle into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks.

Problem statement

Oatmeal dog shampoo boards often lock manufacturing promo names (Narson Pharmaceuticals), clone amber pump ads with Export Available chrome and contact bars as-is, and leave agency watermarks in portfolio decks. The brief needed an original fictional pet shampoo brand, redesigned bottle hierarchy with gentle coat storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from human haircare and baby wash neighbours.

Solution

We invented Oat & Paw Coat Soft, rebuilt hierarchy around paw-oat crest → OAT & PAW → COAT SOFT → Oatmeal Dog Shampoo → Apple Cider Vinegar · Aloe Vera → 200 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: bottle as hero, floating oat/aloe/dog props, and Oat Soft. Happy Coat. margin callouts outside the dieline. Packaging and wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, Export Available, phones, emails, QR, or watermark identity; Set 3 neighbour slugs left untouched.

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