Product Packaging Design
Frost Pasture Relax Drink Can
Ice-nest relaxation can with frost theatre and exterior keep-cool callouts.
Client Frost Pasture
Description
Frost Pasture is a fictional relaxation drink house for a tall slim frosted silver can with vertical FROST PASTURE wordmark, original reclining-animal cyan emblem, RELAX AND ENJOY and KEEP COOL cues — never Slow Cow trademark chrome. We staged the chilled can as hero pressed into a carved ice nest under bright cool light, then floated jagged ice chunks outside the pack with exterior badges for Keeps cool, Ice-nest chill, Calm sip ritual, and Frost-ready can so the collection tile reads as serene chill lifestyle theatre, clearly distinct from Frost Pip after-gels and Pasture Soft stage tins. Soft beverage packaging language only — no phones, emails, URLs, QR codes, or YOUR BRAND placeholders.
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Design storytelling
From brief to designed solution
Ideation concept
Keep ice-nest relaxation can energy and cool monochrome drama as the concept — invent Frost Pasture with vertical wordmark and original calm-animal crest (never Slow Cow). Outside the dieline, ice props plus Keeps cool. Frost Pasture. lift the can into a Colgate-style 1080 lifestyle poster.
Problem statement
Relaxation drink boards often lock Slow Cow identities as-is. The brief needed an original fictional chill RTD can, redesigned hierarchy, and a square 1080 enriched lifestyle poster — without overwriting frost-pip-soft-after-gel or pasture-soft-stage-two-tin.
Solution
We invented Frost Pasture Relax Drink Can, rebuilt hierarchy around frosted silver body to FROST PASTURE to ice-nest drama, and validated an exactly 1080x1080 enriched lifestyle packshot with Keeps cool callouts; frost-pip and pasture-soft left untouched.
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