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Field Swing Shoe polish

Shoe polish / care tin lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Shoe polish designed to sell the next step.

Client Field Swing

Description

Field Swing is a fictional brand concept for shoe polish / care tin. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Shoe polish designed to sell the next step.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of shoe polish / care tin under invented brand Field Swing; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for shoe polish / care tin; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Field Swing, built original hierarchy for shoe polish / care tin, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Shoe polish designed to sell the next step.' margin callouts.

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