Blade Soft After Calm Spray

Cobalt aftershave spray with aloe-citrus theatre and Cool Blade. Soft Skin. callouts.

Client Blade Soft

Description

Blade Soft is a fictional men’s grooming house for After Calm Aftershave Lotion Spray: a redesigned cobalt 250 ml spray bottle with condensation theatre, blade-leaf geometric mark, BLADE SOFT wordmark, AFTER CALM hierarchy, Aloe · Mandarin · Turmeric cues, and 250 ml footing — never Narson Pharmaceuticals lockups, Export Available banners, phones, emails, or QR chrome. We staged the bottle as hero on dark wet slate under cool mist light, then floated aloe slices, mandarin peel, and turmeric root outside the pack with exterior badges for Aloe Calm, Citrus Fresh, and Daily Ritual so the collection tile reads as blue cooling aftershave lifestyle theatre, clearly distinct from Lumino Care RestMist sprays, Quiet Field magnesium mists, and other spray neighbours shipping in parallel. Soft post-shave comfort packaging storytelling only. No Narson Group, contact bars, Instagram handles, or studio watermarks appear as client identity in copy or artwork.

Label systems Luxury / premium finish concepts Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep cobalt aftershave spray energy, aloe / mandarin / turmeric ingredient theatre, cool mist atmosphere, and wet-slate lifestyle calm as the concept — but invent Blade Soft as the brand spine with After Calm hierarchy and an original blade-leaf mark (never Narson lockups, Export Available ribbons, contact footers, or infinity-N chrome). Outside the dieline, floating botanical props plus exterior headline Cool Blade. Soft Skin. lift a single spray into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks.

Problem statement

Aftershave lotion boards often lock manufacturing promo names (Narson Pharmaceuticals), clone cobalt spray ads with Export Available chrome and contact bars as-is, and leave agency watermarks in portfolio decks. The brief needed an original fictional aftershave brand, redesigned bottle hierarchy with cool soft-skin storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from magnesium rest mists and air fragrance sprays.

Solution

We invented Blade Soft After Calm, rebuilt hierarchy around blade-leaf mark → BLADE SOFT → AFTER CALM → Aftershave Lotion Spray → Aloe · Mandarin · Turmeric → 250 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: bottle as hero, floating aloe/citrus/turmeric props, and Cool Blade. Soft Skin. margin callouts outside the dieline. Packaging and wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, Export Available, phones, emails, QR, or watermark identity; Set 3 neighbour slugs left untouched.

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