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Bright Coast Bath Mat Retail Carton

Bath mat retail carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Bright Coast — Bath Ready.

Client Bright Coast

Description

Bright Coast is a fictional brand concept for bath mat retail carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Bright Coast — Bath Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of bath mat retail carton under invented brand Bright Coast; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for bath mat retail carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Bright Coast, built original hierarchy for bath mat retail carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Bright Coast — Bath Ready.' margin callouts.

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