Product Packaging Design

Lab Nest Mini Soft Care Set

Peach-cap animal soft care five with Soft Lab. Tiny Care. callouts.

Client Lab Nest

Description

Lab Nest is a fictional premium-soft baby lab house for Mini Soft Care Set: five redesigned matte off-white peach-capped formats \u2014 Body Soft Cream, Hair & Body Soft Shampoo, Face Soft Cream, Bum Soft Cream, and Soft Mini Molecular bottle \u2014 with original circular animal faces (fox, owl, seal, bunny, chick), LAB NEST wordmark, and Soft Lab hierarchy \u2014 never Dr. Barbara Sturm, Mini Molecular trademark chrome, or Made in Germany as client identity. We staged the five packs on speckled stone with soft foam and droplets, then floated peach petals, sponge, and wood cube outside the packs with exterior badges for Animal Soft Five, Peach Soft Caps, and Bath Foam Soft so the collection tile reads as lab-nest lifestyle theatre, clearly distinct from First Bay, Whisper Day, and neighbouring baby packs. Soft care language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep peach-cap soft care set energy, circular animal faces, and bath-foam stone theatre as the concept \u2014 but invent Lab Nest as the brand spine with Soft Lab hierarchy and original animal icons (never Sturm lockups). Outside the dielines, floating foam props plus Soft Lab. Tiny Care. lift the set into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Luxury baby lab boards often keep real dermatologist brand names. The brief needed an original fictional mini soft care set, redesigned five-pack hierarchy, and a square 1080 enriched lifestyle poster \u2014 without overwriting First Bay, Whisper Day, or parallel neighbours.

Solution

We invented Lab Nest Mini Soft Care Set, rebuilt hierarchy around animal icons \u2192 LAB NEST \u2192 Soft Lab formats, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Soft Lab. Tiny Care. callouts; first-bay-soft-arrival-gift-set and parallel neighbour slugs left untouched.

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