Product Packaging Design

Blush Nest Classic Soft Care Six

Pink classic six soft care nest with Soft Pink. Everyday Nest. callouts.

Client Blush Nest

Description

Blush Nest is a fictional classic nursery-care house for Soft Classic Care Six: redesigned pink-label lotion duo, clear soft oil, pale blue powder bottle, soft jelly tub, and wrapped soft soap \u2014 cohesive BLUSH NEST teardrop mark, Soft Pink hierarchy \u2014 never Johnson\u2019s, Vaseline Baby, WhatsApp order bars, price tags, or Spanish retail chrome as client identity. We staged the six on pastel pink faux fur, then floated powder puff, rose petal, and cotton outside the packs with exterior badges for Soft Classic Six, Powder Soft Cue, and Lotion Soft Duo so the collection tile reads as blush-nest lifestyle theatre, clearly distinct from Whisper Day, Puffmeadow powder, Pip Soft lotion, and neighbouring baby packs. Soft care language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep classic pink baby care six energy, faux-fur softness theatre, and teardrop-label system as the concept \u2014 but invent Blush Nest as the brand spine with Soft Classic hierarchy and original mark (never Johnson\u2019s lockups or contact/price chrome). Outside the packs, floating puff/petal props plus Soft Pink. Everyday Nest. lift the set into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Classic baby care kits often leave Johnson\u2019s trademarks and seller WhatsApp bars in portfolio decks. The brief needed an original fictional blush soft nest, redesigned six-pack hierarchy, and a square 1080 enriched lifestyle poster \u2014 without overwriting Whisper Day, Puffmeadow, or parallel neighbours.

Solution

We invented Blush Nest Soft Classic Care Six, rebuilt hierarchy around teardrop mark \u2192 BLUSH NEST \u2192 Soft Classic six formats, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Soft Pink. Everyday Nest. callouts; whisper-day-soft-care-nest, puffmeadow-cornstarch-powder, and parallel neighbour slugs left untouched.

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