Product Packaging Design

Loop Trail Coil Soft Care Trio

Kids coil soft care trio with Soft Coils. Easy Days. callouts.

Client Loop Trail

Description

Loop Trail is a fictional kids curly/coily hair house for Soft Coil Care Trio: redesigned white conditioner bottle, leave-in tube, and shampoo with bright blue caps, original curly-mane lion and fuzzy alpaca doodles, LOOP TRAIL wordmark, oat soft \u00b7 coconut soft cues \u2014 never Aveeno Kids or pediatric-seal chrome as client identity. We staged the trio as hero on soft cream, then floated wooden comb, coconut, oat sprig, and blue ribbon outside the packs with exterior badges for Tear-Soft Cleanse, Leave-In Soft Comb, and Coil Soft Trio so the collection tile reads as loop-trail lifestyle theatre, clearly distinct from Knot Peak Soft Mane trio, Play Soft lotion, and neighbouring kids packs. Soft care language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep kids coily hair trio energy, playful superhero-animal storytelling, and oat-coconut soft cues as the concept \u2014 but invent Loop Trail as the brand spine with Soft Coil hierarchy and original doodles (never Aveeno Kids lockups). Outside the dielines, floating comb/coconut props plus Soft Coils. Easy Days. lift the trio into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Coily kids hair boards often keep real pharmacy brand names. The brief needed an original fictional soft coil brand, redesigned trio hierarchy, and a square 1080 enriched lifestyle poster \u2014 without overwriting Knot Peak, Play Soft, or parallel neighbours.

Solution

We invented Loop Trail Soft Coil Care Trio, rebuilt hierarchy around doodles \u2192 LOOP TRAIL \u2192 Soft Coil conditioner/leave-in/shampoo, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Soft Coils. Easy Days. callouts; knot-peak-kids-soft-hair-trio and parallel neighbour slugs left untouched.

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