Product Packaging Design

Whisk Grove Soft Iced Matcha

Cream-olive iced matcha cup with Soft Matcha Sip headline and Soft Fresh Cream · Soft Whisk Soft callouts.

Client Whisk Grove

Description

Whisk Grove is a fictional soft cafe beverage house for Soft Iced Matcha: a redesigned clear takeaway cup system with soft cream sleeve, WHISK GROVE wordmark, Soft Iced Matcha Latte hierarchy, and Soft Fresh Soft Creamy cues — never delivery-app ORDER NOW chrome, Grabfood locks, barcodes, QR codes, phones, emails, or third-party cafe trademarks. We staged the iced swirl cup as hero on cream-olive light, then floated tea leaves, matcha powder mound, and wooden spoon outside the pack with exterior badges for Soft Matcha Sip, Soft Fresh Cream, and Soft Cafe Soft Cool so the collection tile reads as soft matcha cafe lifestyle theatre, clearly distinct from Bloom Path hospitality matcha and neighbouring drink posters. Soft claims only.

Brand suite Mockup presentation Packaging Beverage FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep iced matcha swirl energy, powder mound props, and cafe poster typography as the concept — but invent Whisk Grove as the brand spine with Soft Iced Matcha hierarchy (never ORDER NOW delivery chrome). Outside the dieline, floating leaves plus Soft Matcha Sip. Soft Fresh Cream. lift the cup into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Matcha cafe posters often lock delivery ORDER NOW buttons and clone vertical MATCHA poster formulas into portfolio decks. The brief needed an original fictional soft cafe brand, redesigned cup hierarchy, and a square 1080 enriched lifestyle poster without delivery CTAs.

Solution

We invented Whisk Grove Soft Iced Matcha, rebuilt hierarchy around crest → WHISK GROVE → Soft Iced Matcha Latte → Soft Fresh Soft Creamy, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Matcha Sip. Soft Whisk Soft. margin callouts; bloom-path-matcha-hospitality-set neighbour slug left untouched.

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