Product Packaging Design
Clear Nest Soft Derma Care Nest
Soft Derma newborn care nest with Soft Derma. Clear Nest. callouts.
Client Clear Nest
Description
Clear Nest is a fictional soft-derma baby-care house for Soft Derma Care Nest: a redesigned Soft Derma Protect carton+tube+pump, Soft Newborn head-to-toe wash teardrop, Soft Newborn lotion, and Soft Mild soap duo with original nest-droplet crest, CLEAR NEST wordmark, Soft Derma hierarchy, and Day-One Soft cues — never Johnson's, Aveeno Baby, Mustela, or Cetaphil Baby chrome. We staged the full nest as hero on soft white platforms, then floated cotton boll, baby's breath, and muslin outside the packs with exterior badges for Day-One Soft, Hypo Soft Care, and Newborn Soft Nest so the collection tile reads as clinical-clean soft derma lifestyle theatre, clearly distinct from Quilt Soft, Ripple Soft, Daisy Peak, and Giggle Peak neighbours. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, QR codes, or YOUR BRAND placeholders.
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Design storytelling
From brief to designed solution
Ideation concept
Keep Johnson's-style soft-derma newborn range energy and clean bathroom-nursery storytelling as the concept — but invent Clear Nest as the brand spine with Soft Derma hierarchy and an original nest-droplet crest (never Johnson's lockups). Outside the dielines, floating cotton props plus Soft Derma. Clear Nest. lift the nest into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Soft-derma baby posters often clone Johnson's kits or leave watermarks and contact chrome in deck art. The brief needed an original fictional Soft Derma Care Nest brand, redesigned protect–newborn–soap hierarchy treating the full nest as hero, and a square 1080 enriched lifestyle poster — without overwriting Quilt Soft, Ripple Soft, Daisy Peak, Giggle Peak, or parallel neighbours.
Solution
We invented Clear Nest Soft Derma Care Nest, rebuilt hierarchy around nest-droplet → CLEAR NEST → Soft Derma Protect / Soft Newborn / Soft Mild Soap, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Derma. Clear Nest. callouts and no watermark identity. Artwork forced to precisely 1080×1080; quilt-soft-care-nest, ripple-soft-green-nest, daisy-peak-chamomile-ritual, giggle-peak-bath-nest, and parallel neighbour slugs left untouched.
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