Product Packaging Design
Pip Soft Hydrating Baby Lotion
Blush cloud lotion bottle with Soft Oat. Light Touch. callouts.
Client Pip Soft
Description
Pip Soft is a fictional baby moisture house for Truly Soft Hydrating Baby Lotion: a redesigned rounded white bottle with dusty-rose pump, blush cloud-wave label, original baby-elephant doodle, PIP SOFT wordmark, soft oat \u00b7 shea \u00b7 aloe cues, and 8 fl oz footing \u2014 never Kaleidoscope baby, Truely Soft trademark chrome, Aveeno, or Johnson\u2019s. We staged the bottle as hero on soft cream studio ground, then floated cotton boll, shea nuts, aloe leaf, washcloth, wooden elephant toy, and pink petal outside the pack with exterior badges for Fast Soft Absorb, Sensitive Soft Daily, and 8 oz Care Bottle so the collection tile reads as blush-cloud lotion lifestyle theatre, clearly distinct from Plush Drop Daily Soft Baby Lotion, Velvet Oat Calm Night duo, SoftHalo, and neighbouring baby packs. Soft care language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, or YOUR BRAND placeholders.
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Design storytelling
From brief to designed solution
Ideation concept
Keep whimsical hydrating baby lotion bottle energy and oat-shea soft moisture storytelling as the concept \u2014 but invent Pip Soft as the brand spine with Truly Soft hierarchy and an original elephant doodle (never Kaleidoscope / Truely Soft lockups). Outside the dieline, floating oat/shea props plus Soft Oat. Light Touch. lift the bottle into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Boutique baby lotion posters often lock creator brand names or sit as bare white cutouts. The brief needed an original fictional soft lotion brand, redesigned blush-cloud hierarchy, and a square 1080 enriched lifestyle poster \u2014 without overwriting Plush Drop, Velvet Oat, or parallel neighbours.
Solution
We invented Pip Soft Truly Soft Hydrating Baby Lotion, rebuilt hierarchy around elephant doodle \u2192 PIP SOFT \u2192 Truly Soft Hydrating Baby Lotion \u2192 oat/shea/aloe \u2192 8 fl oz, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Soft Oat. Light Touch. callouts; plush-drop-daily-baby-lotion, velvet-oat-calm-night-soft-duo, and parallel neighbour slugs left untouched.
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