Product Packaging Design

Patio Soft Summer Soft Essentials

Soft mineral SPF tube + buzz mist duo with Soft Sun. Soft Guard. callouts.

Client Patio Soft

Description

Patio Soft is a fictional summer baby-care house for Summer Soft Essentials: a redesigned white Soft Mineral Baby Sunscreen SPF 30 tube and amber Soft Buzz Guard spray with original scribble line-art, PATIO SOFT wordmark, zinc soft mineral and lemongrass soft breeze cues \u2014 never erbaviva, Demeter identity chrome, Banana Boat, or Day Trail mineral-only sunscreen systems as clones. We staged the duo as hero on sunlit pale wood, then floated citrus leaves, lemongrass, wooden sunglasses, straw hat, butterfly, and sunflower outside the packs with exterior badges for SPF Soft Mineral, Buzz Soft Mist, and Summer Soft Duo so the collection tile reads as patio-summer lifestyle theatre, clearly distinct from Day Trail baby sunscreen, Velvet Oat, Pip Soft, and neighbouring kids packs. Soft summer-care language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep summer sunscreen-plus-buzz-spray duo energy, clean orange-accent organic storytelling, and scribble line-art as the concept \u2014 but invent Patio Soft as the brand spine with Soft Mineral / Soft Buzz Guard hierarchy and original illustrations (never erbaviva lockups). Outside the dielines, floating citrus/sun props plus Soft Sun. Soft Guard. lift the set into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Summer baby essentials boards often keep organic brand trademarks or sit as bare white cutouts. The brief needed an original fictional summer soft duo, redesigned hierarchy, and a square 1080 enriched lifestyle poster \u2014 without overwriting Day Trail, Velvet Oat, Pip Soft, or parallel neighbours.

Solution

We invented Patio Soft Summer Soft Essentials, rebuilt hierarchy around PATIO SOFT \u2192 Soft Mineral Baby Sunscreen SPF 30 / Soft Buzz Guard \u2192 zinc soft \u00b7 lemongrass soft, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Soft Sun. Soft Guard. callouts; day-trail-*, velvet-oat-calm-night-soft-duo, pip-soft-hydrating-baby-lotion, and parallel neighbour slugs left untouched.

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