Velvet Oat Calm Night Soft Duo

Calm Night bath + lotion duo with Soft Oat. Night Calm. callouts.

Client Velvet Oat

Description

Velvet Oat is a fictional bedtime baby-care house for Calm Night Soft Set: a redesigned cream bath pump and cream lotion tube joined by a soft lavender set band, original oat-sprig line art, VELVET OAT wordmark, lavender & vanilla soft scent cues, and Tear-Soft bath footing \u2014 never Aveeno Baby, Johnson\u2019s, or Target gift-basket chrome. We staged the banded duo as hero on warm cream nursery linen, then floated dried lavender, oat stalks, wooden spoon, muslin, and purple ribbon outside the packs with exterior badges for Tear-Soft Bath, Lavender Soft Scent, and Duo Bedtime Soft so the collection tile reads as oat-lavender bedtime lifestyle theatre, clearly distinct from Plush Drop lotion, Pip Soft hydrating lotion, Quilt Soft care nest, Capdew scalp wash, and neighbouring baby packs. Soft care language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep calming bath-plus-lotion duo energy, oat-lavender bedtime storytelling, and soft pinstripe cream packs as the concept \u2014 but invent Velvet Oat as the brand spine with Calm Night hierarchy and original oat-sprig art (never Aveeno lockups). Outside the dielines, floating lavender/oat props plus Soft Oat. Night Calm. lift the set into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Bedtime bath-and-lotion gift boards often keep real pharmacy brand names or sit as bare white cutouts. The brief needed an original fictional oat-lavender calm duo, redesigned hierarchy, and a square 1080 enriched lifestyle poster \u2014 without overwriting Plush Drop, Quilt Soft, Capdew, or parallel neighbours.

Solution

We invented Velvet Oat Calm Night Soft Set, rebuilt hierarchy around oat-sprig \u2192 VELVET OAT \u2192 Calm Night Soft bath/lotion \u2192 Tear-Soft \u00b7 Lavender Soft Scent, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Soft Oat. Night Calm. callouts; plush-drop-daily-baby-lotion, quilt-soft-*, and parallel neighbour slugs left untouched.

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