Product Packaging Design

Giggle Peak Soft Chick Bath Nest

Soft chick bath character set with Bath Soft. Giggle Peak. callouts.

Client Giggle Peak

Description

Giggle Peak is a fictional playful baby-bath house for Soft Chick Bath Nest: a redesigned soft yellow chick-form pump family (Soft Shampoo, Soft Conditioner, Soft Bath Lotion, Soft Liquid Wash) plus Soft Sun Mist cologne jar with original smile-peak crest, GIGGLE PEAK wordmark, Soft Chick hierarchy, Tear Soft · Vegan Soft cues — never BOTI Baby, O Boticário, Johnson's, or Mustela chrome. We staged the full character set as hero on sunny cream platforms, then floated soap bubbles, rubber ducky, wooden block, and washcloth outside the packs with exterior badges for Soft Chick Form, Tear-Soft Wash, and Bath Nest Soft so the collection tile reads as cheerful chick-bath lifestyle theatre, clearly distinct from Daisy Peak, Ripple Soft, Quilt Soft, and SoftHalo neighbours. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep soft chick character bottle energy, multicolour pump coding, and bath-bubble storytelling as the concept — but invent Giggle Peak as the brand spine with Soft Chick hierarchy and an original smile-peak crest (never BOTI Baby lockups). Outside the dielines, floating bubble props plus Bath Soft. Giggle Peak. lift the nest into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Character baby-bath posters often clone BOTI Baby chick bottles or sit as bare studio cutouts. The brief needed an original fictional soft chick-bath brand, redesigned character-set hierarchy treating the full nest as hero, and a square 1080 enriched lifestyle poster — without overwriting Daisy Peak, Ripple Soft, Quilt Soft, or parallel neighbours.

Solution

We invented Giggle Peak Soft Chick Bath Nest, rebuilt hierarchy around smile-peak → GIGGLE PEAK → Soft Chick pumps + Soft Sun Mist, and validated an exactly 1080×1080 enriched lifestyle packshot with Bath Soft. Giggle Peak. callouts. Artwork forced to precisely 1080×1080; daisy-peak-chamomile-ritual, ripple-soft-green-nest, quilt-soft-care-nest, and parallel neighbour slugs left untouched.

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