Product Packaging Design

Pebble Dry Soft Nappies Range

Five-size soft nappy ladder with Soft Dry. Earth Kind. callouts.

Client Pebble Dry

Description

Pebble Dry is a fictional eco baby-care house for Soft Naturally Dry Soft Nappies: a redesigned five-size white soft-pack ladder with original geometric sunrise/petal size art, PEBBLE DRY wordmark, Soft Naturally Dry hierarchy, Absorb Soft · Hypo Soft · Plant Soft cues, and Size 1–5 mustard sun badges — never Kit & Kin, Pampers, Huggies, or B&B Studio credit as client identity. We staged the staggered size family as one hero set on warm pale stone, then floated eucalyptus, river pebbles, cotton boll, soft cloth fold, and wooden star outside the packs with exterior badges for Size Ladder Soft, Plant-Soft Absorb, and Cleaner Day Cue so the collection tile reads as earth-kind nappy lifestyle theatre, clearly distinct from Stridekin Easy Steps pull-ups, Merrilup Soft Parade, Nightbell Midnight Dry, Shorebee Poolside Soft Nest, and neighbouring baby packs. Soft care packaging language only — no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, or YOUR BRAND placeholders.

Kraft / sustainable look Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep eco nappy size-ladder energy, white soft packs with geometric sunrise coding, and plant-soft absorb storytelling as the concept — but invent Pebble Dry as the brand spine with Soft Naturally Dry hierarchy and original petal geometries (never Kit & Kin lockups). Outside the dielines, floating pebble/plant props plus Soft Dry. Earth Kind. lift the range into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Nappy size-ladder posters often keep real eco brand names or sit as bare white cutouts. The brief needed an original fictional soft-dry nappy brand, redesigned size-family hierarchy, and a square 1080 enriched lifestyle poster — without overwriting Stridekin, Merrilup, Nightbell, or parallel neighbours.

Solution

We invented Pebble Dry Soft Naturally Dry Soft Nappies, rebuilt hierarchy around PEBBLE DRY → Soft Naturally Dry → Soft Nappies → Size 1–5 sun badges → Plant Soft cues, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Dry. Earth Kind. callouts; stridekin-easy-steps-pullups, merrilup-soft-parade-pullups, and parallel neighbour slugs left untouched.

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