Pine Vault Soft Matsutake Gift

Mushroom-silhouette Soft Matsutake gift carton with Forest Soft Gift callouts.

Client Pine Vault

Description

Pine Vault is a fictional forest-gift produce house for Soft Matsutake Gift: a redesigned matte-black mushroom-silhouette corrugated carton with copper neck band, warm matsutake illustration, frosted stem window, and PINE VAULT wordmark — never Tricholoma Matsutake client locks, JOANNA DESIGN credits, Xiaohongshu chrome, phones, emails, QR codes, or ORDER NOW bars. We staged a three-carton height ladder as hero on soft slate and moss, then floated whole matsutake, pine needles, cones, and wood shavings outside the packs with exterior badges for Forest Soft Gift, Window Cap Soft, Soft Harvest Ritual, and Copper Soft Band so the collection tile reads as soft forest-gift lifestyle theatre, clearly distinct from Moss Cap water bottles and Crown Soft mangosteen cartons. Soft claims only.

Luxury / premium finish concepts Kraft / sustainable look Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep mushroom-silhouette gourmet gift carton energy, window stem reveal, and copper luxury cue as the concept — invent Pine Vault with Soft Matsutake Gift hierarchy (never Tricholoma / studio credits). Outside the dieline, floating forest props plus Forest Soft Gift. Soft Harvest Ritual. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Gourmet mushroom gift boards often lock Latin species names as client brands and clone matsutake die-cuts with designer watermarks. The brief needed an original fictional forest-gift brand, redesigned soft matsutake carton hierarchy, and a square 1080 enriched lifestyle poster — without overwriting moss-cap-mushroom-spring-water or crown-soft-estate-mangosteen.

Solution

We invented Pine Vault Soft Matsutake Gift, rebuilt hierarchy around copper band → PINE VAULT → Soft Matsutake → Window Cap Soft, and validated an exactly 1080×1080 enriched lifestyle packshot with Forest Soft Gift. Soft Harvest Ritual. margin callouts; moss-cap and crown-soft neighbour slugs left untouched.

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