Product Packaging Design
Mulira Ashwagandha Herbal Carton
Kraft Ayurvedic wellness carton with botanical root storytelling.
Client Mulira
Description
Mulira is a fictional Ayurvedic wellness brand for an Ashwagandha herbal supplement carton. We rebuilt the face around kraft board, an olive crown band, a chocolate footer band, and a cream brand panel — botanical line-and-wash leaves, knobby roots, and orange berries — then framed it as a square lifestyle poster with floating ingredient props and exterior wellness callouts (never medicine-regulatory copy).
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Design storytelling
From brief to designed solution
Ideation concept
Keep the earthy kraft + green/brown band concept, but invent Mulira as a quieter modern ritual: cream panel hierarchy, terracotta product type, and photoreal roots/leaves/berries floating outside the dieline so collection tiles sell atmosphere and packaging together.
Problem statement
Ashwagandha cartons often clone heritage herb brands or lean into dense medical-looking claims. The brief needed an original fictional wellness face — herbal-supplement language, clear hierarchy, and poster-ready botanical energy without looking like a licensed-medicine pack.
Solution
We invented Mulira, redesigned the kraft carton with olive/chocolate bands and botanical illustration, and validated a 1080×1080 enriched packshot: pack as hero, floating ashwagandha roots/leaves/berries outside, plus margin lines (“Ancient roots, modern balance”, “Daily Wellness Ritual”) so storytelling sits around the system.
More proof
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