Product Packaging Design
Sevdora Arch-Window Namkeen Mix
Premium teal-gold doypack with arch window reveal, floating mix props, and exterior Golden Arch callouts.
Client Sevdora
Description
Sevdora is a fictional premium Indian savory snacks house for Rivage Mix — a roasted-peanut namkeen blend in a glossy teal doypack. We redesigned an original SEVDORA wordmark with gold-serif Rivage Mix hierarchy, a tall gold-framed arch window revealing sev, peanuts, and green peas, a black-and-gold roasted-peanuts seal, and a ROASTED · MIXED · SAVOURED gold footer — then staged floating peanuts, sev sticks, fried peas, a brass mix bowl, and curry-leaf cues outside the pack with margin badges for Protein Rich, Authentic Savory, Zero Trans Fat, and Roasted Peanut Mix so the collection tile reads as premium teal-gold arch-window namkeen theatre, clearly distinct from Talvora pillow-pouch Harvest Mix, Chavora multi-SKU tea-time pouches, Capsira chili peanuts, and Lunarka salted-peanut neighbours.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep premium teal doypack + gold arch window + floating mix energy as the concept — but invent Sevdora as the brand spine with Rivage Mix serif subline (not Crunchy Grafique / Aura). Outside the dieline, brass bowl, peanuts, sev, peas, and exterior headline Golden Arch. Real Crunch. lift a single pouch into Colgate-style enriched poster composition without third-party namkeen trademarks or studio watermarks.
Problem statement
Premium teal namkeen boards often lock real “Crunchy / Grafique / Aura” brand cues, cloned arch windows, and designer watermarks into portfolio art, or collapse into bare pack-on-teal crops that hide storytelling. The brief needed an original fictional namkeen brand, redesigned teal-gold arch-window doypack, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from KRUTY’S multi-SKU pouches, Talvora / Namkeen Delight pillow teals, and salted or spicy peanut hang bags shipping in parallel.
Solution
We invented Sevdora, rebuilt hierarchy around SEVDORA → Rivage Mix → Premium Indian Savory Snack → gold arch window → Protein / No Artificial / Authentic / Zero Trans Fat claims → ROASTED · MIXED · SAVOURED, and validated an exactly 1080×1080 enriched lifestyle packshot: hero pouch, floating mix props, and margin callouts outside the dieline. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Grafique, Aura, or watermark text.
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