Product Packaging Design

Lantern Tin Soft Start Formula

Stage 1 organic soft formula tin with Soft Start. Tiny Sip. callouts.

Client Lantern Tin

Description

Lantern Tin is a fictional soft start nutrition house for Soft Start Organic Formula: a redesigned cream Stage 1 tin with navy lid, original lantern-meadow crest, LANTERN TIN wordmark, Soft Start Organic Formula hierarchy, 0\u20136 months soft cue \u2014 never Kendamil, ByHeart, HiPP, Bobbie, Milkcove First Hearth, or multi-brand formula grids as client identity. We staged the single tin as hero on warm cream, then floated oat sprigs, wooden spoon, soft cloth, and wildflower outside the pack with exterior badges for Stage Soft One, Organic Soft Tin, and Nursery Soft Fuel so the collection tile reads as lantern-tin lifestyle theatre, clearly distinct from Milkcove First Hearth formula, First Grain starter cereal, and neighbouring nutrition packs. Soft packaging storytelling only \u2014 not medical infant nutrition advertising; no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep organic Stage 1 formula tin energy from the category roundup concept \u2014 but invent Lantern Tin as a single original brand spine with Soft Start hierarchy and lantern-meadow crest (never a cloned multi-brand grid). Outside the dieline, floating oat/spoon props plus Soft Start. Tiny Sip. lift the tin into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Organic formula roundups stack many real trademarks into one board. The brief needed one original fictional soft-start formula brand, redesigned tin hierarchy, and a square 1080 enriched lifestyle poster \u2014 without overwriting Milkcove, First Grain, or parallel neighbours.

Solution

We invented Lantern Tin Soft Start Organic Formula, rebuilt hierarchy around lantern-meadow \u2192 LANTERN TIN \u2192 Soft Start Organic Formula \u2192 Stage Soft One, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Soft Start. Tiny Sip. callouts; milkcove-first-hearth-formula, first-grain-starter-cereal, and parallel neighbour slugs left untouched.

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