Product Packaging Design

Silt Soft Care Tools Nest

Dusty-rose lotion and silicone tools nest with Soft Tools. Calm Nest. callouts.

Client Silt Soft

Description

Silt Soft is a fictional Scandinavian-soft nursery accessories house for Soft Care Tools Nest: redesigned dusty-rose lotion pump and shampoo/body wash carton on soft bowl pedestals with sage/sand silicone finger brushes, flower-guard training toothbrush, and cream spatulas, SILT SOFT wordmark, lavender soft cues \u2014 never mushie, Made in Denmark chrome, or diaper-cream applicator contact pages as client identity. We staged the full accessories nest as hero on cream studio ground, then floated lavender and cotton outside the set with exterior badges for Soft Silicone Tools, Lavender Soft Lotion, and Scandinavian Soft Care so the collection tile reads as silt-soft lifestyle theatre, clearly distinct from Tend Kit grooming case, Clip Garden, Tipkind, and neighbouring baby accessories. Soft accessories language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep muted silicone tools + lotion nest energy and pedestal studio storytelling as the concept \u2014 but invent Silt Soft as the brand spine with Soft Care Tools hierarchy (never mushie lockups). Outside the set, floating lavender props plus Soft Tools. Calm Nest. lift the nest into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Silicone baby tool boards often keep design-brand names and spare white cutouts. The brief needed an original fictional soft tools nest, redesigned accessory-plus-lotion hierarchy, and a square 1080 enriched lifestyle poster \u2014 without overwriting Tend Kit or parallel neighbours.

Solution

We invented Silt Soft Soft Care Tools Nest, rebuilt hierarchy around SILT SOFT \u2192 lotion/wash + silicone tools \u2192 lavender soft cues, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Soft Tools. Calm Nest. callouts; tend-kit-soft-grooming-case and parallel neighbour slugs left untouched.

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