Product Packaging Design
Crisvelle Honey Butter Mille Feuille Gift
Golden-yellow 9-piece mille-feuille gift carton with cream inset, gold script, and floating pastry props.
Client Crisvelle
Description
Crisvelle is a fictional luxury patisserie house for Honey Butter Mille Feuille — a 9-piece gift carton built around golden board, cream face inset, and gold script Mille Feuille hierarchy with original Chinese supporting lines (蜂蜜奶油千層酥) and reinvented Normandy butter / 96 layers / wildflower honey callouts. We staged floating mille-feuille, honeycomb, butter, and honey drip outside the pack with margin badges so the collection tile reads as elegant bilingual bakery theatre, clearly distinct from BeeTouched trademarks, soft-cookie cartons, kraft brownie window boxes, and honey-jar SKUs shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep premium yellow gift-carton energy, cream inset, gold script Mille Feuille lockup, pastry-stack appetite art, and butter-honey storytelling as the concept — but invent Crisvelle as the brand world with an original leaf emblem (no red stamp, no bear). Outside the dieline, floating pastry, honeycomb, butter, and honey props plus exterior headline Layers of Gold. and badges — Normandy Butter Heart, 96 Flaky Layers, Wildflower Honey Kiss, 9-Piece Gift Box — lift the carton into a Colgate-style enriched 1080 poster without BeeTouched / 蜜蜂工坊 identity or studio watermarks.
Problem statement
Premium French pastry gift boards often lock third-party bakery trademarks, red seal logos, and cloned bilingual calligraphy into portfolio art, or collapse into bare carton-on-white crops that hide gift theatre. The brief needed an original fictional patisserie brand, redesigned golden-yellow mille-feuille carton with rewritten English/Chinese hierarchy, and a square 1080 enriched lifestyle poster with floating props — category-distinct from soft cookie boxes, kraft brownie window packs, and jarred honey SKUs.
Solution
We invented Crisvelle, rebuilt hierarchy around CRISVELLE → Mille Feuille gold script → Honey Butter / 9 pcs → Normandy Butter & 96 Layers callouts, and validated an exactly 1080×1080 enriched lifestyle packshot: hero carton, floating pastry and honey props, and margin callouts outside the dieline. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries snacks, fmcg, food-beverage, and startup-d2c; artwork forced to precisely 1080×1080 with no BeeTouched text.
More proof
Related work
Product Packaging Design
Aurora Roast Pouch System
Shelf-ready coffee identity across pouch, box, and cup.
Product Packaging Design
Ember Crunch — Smoky Chili Tomato
High-energy snack pouch built for flavour-speed on shelf.
Product Packaging Design
NovaCare Pharma Cartons
Clear medical-grade carton system for an OTC medicine line.