Product Packaging Design
Verdoya Soft Herb Glow Chips
Lime-and-olive multigrain tortilla pouch with floating herb props and Wholesome Green Crunch. callouts.
Client Verdoya
Description
Verdoya is a fictional organic snacks house for Soft Herb Glow multigrain tortilla chips. We redesigned a matte lime-and-olive three-band pillow pouch with condensed VERDOYA SNACKS lockup, Mild + cursive Herb Glow flavour hierarchy, yellow chia/quinoa/millet/amaranth/flax bracket, and photoreal seeded chips with jalapeño-cilantro-cheese appetite — then staged floating tortilla chips, jalapeños, cilantro, mixed seeds, and cheese crumble outside the pack with exterior lines for Wholesome Green Crunch., Ancient Grain Mix, Mild Herb Heat, and Organic Energy so the collection tile reads as calm green multigrain theatre, clearly distinct from Late July trademarks, Fiestora nacho organic systems, Trekora explorer chips, Yolkora egg crisps, and Masaflare chip trios.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Wholesome green crunch as the story: lime top/bottom bands framing a deep olive mid field, vintage condensed brand type, Mild block + expressive Herb Glow script, ancient-grain yellow callouts, and organic/non-GMO/GF trust seals on-pack. Outside the dieline, floating chips, herbs, seeds, and margin Wholesome Green Crunch. badges lift a single pouch into Colgate-style enriched 1080 poster energy without Late July, Mild Green Mojo, or watermark language.
Problem statement
Organic multigrain tortilla boards often lock real snack trademarks (Late July) and cloned Mild Green Mojo artwork into portfolio art, or collapse into bare bag-on-white crops that hide herb theatre. The brief needed an original fictional mild-green herb chip brand, redesigned lime-olive pouch hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — category-distinct from nacho-organic Fiestora parallel work, explorer mascot chips, fried-egg crisps, popcorn, and namkeen systems.
Solution
We invented Verdoya, rebuilt hierarchy around VERDOYA SNACKS → Mild / Herb Glow → Multigrain Tortilla Chips → ancient-grain bracket → organic seals, and validated an exactly 1080×1080 enriched lifestyle packshot: floating herb and chip props with margin Wholesome Green Crunch. callouts outside the pouch. Packaging, snacks, and food-beverage tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Late July identity.
More proof
Related work
Product Packaging Design
Aurora Roast Pouch System
Shelf-ready coffee identity across pouch, box, and cup.
Product Packaging Design
Ember Crunch — Smoky Chili Tomato
High-energy snack pouch built for flavour-speed on shelf.
Product Packaging Design
NovaCare Pharma Cartons
Clear medical-grade carton system for an OTC medicine line.