Product Packaging Design
Wokora Malaysian Curry Stir-Fry Noodles
Teal-orange diagonal noodle pouch with chopstick-letter wordmark, floating curry props, and Wok. Curry. Crave. callouts.
Client Wokora
Description
Wokora is a fictional instant-noodle house for Malaysian Curry Stir-Fry Style Noodles — a teal-to-orange diagonal stand-up pouch with a playful WOKORA wordmark (chopsticks and noodle flame integrated into the O), stir-fry style hierarchy, fragrant & rich curry flavor lockup, medium chili indicator, and a garnished yellow-noodle bowl photo on pack. We staged floating chopsticks with noodles, cilantro, chilies, curry leaves, and a small curry bowl outside the pouch with margin badges — Fragrant Rich Curry, Medium Heat, Stir-Fry Style, Malaysian Spice — plus exterior headline Wok. Curry. Crave. so the collection tile reads as bold FMCG stir-fry theatre, clearly distinct from Wow Chow, Tiger Tiger, crown-tiger banners, and Unleash the Taste language.
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Design storytelling
From brief to designed solution
Ideation concept
Keep bold teal + orange diagonal pouch energy, geometric patterned split atmosphere, Malaysian fragrant rich curry story, medium spice chili badge, and bowl-of-garnished yellow noodles photography as the concept — but invent Wokora as the brand spine with a flame-wok seal and redesigned chopstick-noodle letterform (not a Wow Chow W or Tiger Tiger crown banner). Outside the dieline, chopsticks, cilantro, chili, curry bowl, and margin headline Wok. Curry. Crave. lift the single pouch into a Colgate-style enriched 1080 lifestyle poster without Wow Chow, Tiger Tiger, or studio watermarks.
Problem statement
Instant stir-fry noodle boards often lock third-party trademarks (Wow Chow / Tiger Tiger), cloned crown-tiger banners, and Unleash the Taste slogans into portfolio art, or collapse into bare pouch-on-split crops that hide floating appetite theatre. The brief needed an original fictional noodle brand, redesigned teal-orange diagonal pouch with readable curry + medium-spice storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from momo trays, namkeen pouches, and cookie cartons shipping in parallel.
Solution
We invented Wokora, rebuilt hierarchy around flame-wok seal → WOKORA → Stir-Fry Style Noodles → Malaysian Fragrant & Rich Curry → Medium chili badge → noodle-bowl photography, and validated an exactly 1080×1080 enriched lifestyle packshot: hero pouch, floating stir-fry props, and margin callouts outside the dieline. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries snacks, FMCG, and food-beverage; artwork forced to precisely 1080×1080 with no Wow Chow or Tiger Tiger identity.
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