Umamora Mushroom Noodles Pouch

SKU PXRT-2595

Kraft organic meal-kit noodle pouch — Mushroom variant — with floating foraged props and Forest umami. Ready bowl. callouts. Plus enriched open-frame gallery stills.

Client Umamora

Description

Umamora is a fictional organic meal-kitchen brand for Mushroom Noodles — an 80g kraft/wood-texture stand-up pouch with a forest-teal oval mushroom mark, terracotta flavour banner, Healthy Balanced Meal script, natural-ingredients claims, and a stir-fried mushroom-noodle bowl (button, shiitake, cremini — no chicken). We staged floating shiitake, button mushrooms, garlic, broccoli, chili, herbs, and wheat outside the pack with Plant Protein / Real Mushrooms / No Artificial Colours badges so the collection tile reads as wholesome forest-umami meal-kit theatre, clearly distinct from Zupvora pillow duals, Twirlora cup pasta, Pleatora momo trays, and third-party organic-house trademarks. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Label systems Kraft / sustainable look Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep healthy kraft meal-kit pouch energy, oval brand mark, orange flavour banner, balanced-meal script, no-artificial seal, nutrition pills, and bowl appetite as the concept — but invent Umamora as the brand spine and lock the SKU as Mushroom Noodles with mushroom-forward bowl photography and floating fungi props. Outside the dieline, Forest umami. Ready bowl. plus plant-protein callouts lift the single pouch into a Colgate-style enriched 1080 poster without OHFC, Noxiceylon, Think Different chrome, or chicken variant storytelling.

Problem statement

Organic meal-kit noodle boards often lock real house initials (OHFC), premium presentation slogans, and designer watermarks into portfolio art, or ship a chicken SKU when the brief asks for mushroom. The brief needed an original fictional organic meal brand, redesigned kraft stand-up hierarchy for a Mushroom Noodles variant, and a square 1080 enriched lifestyle poster with floating mushroom props and external typography — distinct from Maggi-concept pillow duos, cheesy ramen multipacks, cup-pasta, and momo trays shipping in parallel.

Solution

We invented Umamora, rebuilt hierarchy around UMAMORA → Mushroom Noodles → Healthy Balanced Meal → No Artificial Colours → 80g net, and validated an exactly 1080×1080 enriched lifestyle packshot: kraft pouch as hero, floating mushroom and veg props, and Forest umami. Ready bowl. margin callouts outside the dieline. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no chicken SKU, OHFC identity, or watermark text. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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