Product Packaging Design
Luniva Starlit Nights XXL
Overnight feminine-care pouch with starlit navy protection storytelling.
Client Luniva
Description
Luniva is a fictional feminine-care brand for Starlit Nights XXL overnight sanitary pads. We redesigned a soft-touch night pouch with a deep navy star field, purple satin banners, a crescent-moon mark (not a butterfly clone), and a large cottony XXL pad hero — then framed feathers, moon cues, and softened exterior callouts so the collection tile reads as calm overnight comfort rather than a dense medical claim wall.
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Design storytelling
From brief to designed solution
Ideation concept
Night sky as brand atmosphere: midnight navy, violet ribbons, and restrained gold. Crescent-moon mark replaces category butterfly tropes. Outside the pack, downy feathers and thin poster lines — Starlit overnight ritual, Cottony cloud comfort, Up to overnight coverage — keep lifestyle storytelling off the dieline.
Problem statement
Overnight sanitary packs often clone the same navy-butterfly look or shout absolute leakage superlatives as trademarked claims. The brief needed an original fictional brand world, redesigned XXL night pouch art, and a square enriched poster with soft comfort props — tasteful, respectful personal-care photography.
Solution
We invented Luniva, rebuilt hierarchy around Starlit Nights + cottony XXL pad hero + softened overnight coverage language, and validated an exactly 1080×1080 lifestyle packshot: feathers and moon cues outside the pouch plus margin callouts. Packaging and personal-care tags mark the work for collection filters.
More proof
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