Product Packaging Design
Selmira Organic Superfood Mix
Minimal white zip pouch with gold serif ritual cues for premium organic superfoods.
Client Selmira
Description
Selmira is a fictional premium organic foods brand for an Organic Superfood Mix. We redesigned a matte white zip stand-up pouch with a gold serif lock-up, six-segment ingredient circle of nuts, seeds, berries, and powders, and clean English hierarchy — then staged floating almonds, pepitas, goji, and leaves so the square poster reads as daily botanical ritual, not a lone dieline.
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Design storytelling
From brief to designed solution
Ideation concept
Keep the white pouch and segmented ingredient-circle centerpiece, but invent Selmira: gold leaf mark, serif brand, Organic Superfood Mix title, Premium Ingredients cue, and margin lines — Daily botanical ritual, Six seed & berry blend, Clean organic energy — so lifestyle storytelling sits outside the pouch.
Problem statement
Organic superfood pouches often clone wellness clichés or densify into unreadable ingredient walls. The brief needed an original fictional brand face, readable product title, and poster-ready floating props without copying any reference trademark.
Solution
We invented Selmira, redesigned the white zip pouch around a six-segment nuts/seeds/berries/powder circle with minimal gold accents, and composed a 1080×1080 enriched lifestyle poster with floating botanicals and exterior English callouts. Packaging and food tags mark collection filters; artwork locked at exactly 1080×1080.
More proof
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