Product Packaging Design
Masaflare Savory Chip Trio
High-energy three-SKU savory snack system with color-coded shelf speed.
Client Masaflare
Description
Masaflare is a fictional savory snacks brand built as a redesigned three-bag family: plantain chips, tangy tapioca fries, and spiced potato chips. Each pouch uses a clear three-band architecture — black brand header, colour-coded flavour mid-band, white food-photo base — then stages floating chips and chilies outside the packs so the collection tile sells energy and flavour coding together.
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Design storytelling
From brief to designed solution
Ideation concept
Keep the reflective-studio trio energy and spicy FMCG appetite, but invent Masaflare as the brand spine: a small flame-drop mark on black, bold cream display wordmark on green/yellow/coral bands, craft-crunch seals on white food panels, and exterior poster lines — Savory Root Crunch Trio, Spiced Snack Energy, Color-Coded Flavour Ladder — so storytelling sits outside the dieline.
Problem statement
Savory multi-SKU snack aisles often clone the same script-brand-plus-colour-band look or collapse into single-flavour heroes. The brief needed an original fictional trio — plantain, tapioca, potato — with redesigned art distinct from Ember Crunch, Leaf & Root, and Zingy neighbours, plus poster-ready spice energy without cloning proprietary shop brands.
Solution
We invented Masaflare, redesigned the three-band pouch family with new mark and flavour hierarchy, and validated a square 1080×1080 enriched packshot: trio on reflective floor, floating chips/chilies outside, and margin callouts. Packaging and snacks/FMCG tags lock collection filters; artwork forced to exactly 1080×1080.
More proof
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