Product Packaging Design

Hushivra Soft Tummy Gripe Water

Soft purple nursery gripe-water carton with floating herbal theatre and Soft Sips. Settled Tummies. callouts.

Client Hushivra

Description

Hushivra is a fictional baby oral-comfort house for Soft Tummy Gripe Water (110 ml Ayurvedic oral medicine): a redesigned white-and-soft-lavender retail carton with bottle-in-meadow heritage mark, HUSHIVRA · SINCE 1991 lockup, bubbly purple Gripe Water lettering with droplet accents, original peek-over-leaves baby illustration (never JA&CÓ / JA&CO chin-on-hands clones), wavy purple footer with An Ayurvedic Medicine badge, and a cleaned side panel for oral use directions plus fennel / dill / ginger herbal ingredients — never topical-oil roll-on copy or BLUEHEART marks. We staged the carton as hero, then floated a wooden rattle, muslin cloth, chamomile, fennel seeds, ginger, dropper bottle cue, water droplets, and butterflies outside the pack with exterior badges for Herbal Digestion Care, Parent-Trusted Ritual, and 110 ml Oral Comfort so the collection tile reads as gentle nursery tummy-comfort theatre, clearly distinct from Lullivra infant-formula cans, Merrilup pull-ups, Pipora Soft bath duos, Sunnora kids cough syrups, Ellivra kids herbal teas, Audivra ear-drop sets, and neighbouring OTC packs shipping in parallel.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep baby-care gripe-water carton energy, white + soft purple nursery aesthetic, heritage since-year brand lockup with an original bottle-landscape mark, bubbly product lettering, cute baby illustration framed by leaves/butterflies, wavy purple footer, and An Ayurvedic Medicine pill badge as the concept — but invent Hushivra as the brand spine with Soft Tummy hierarchy and coherent oral-medicine side architecture (never JA&CÓ / JA&CO / BLUEHEART, never topical-oil ingredient walls). Outside the dieline, floating nursery-herb props plus exterior headline Soft Sips. Settled Tummies. lift a single carton into a Colgate-style enriched 1080 lifestyle poster without third-party trademarks or studio watermarks.

Problem statement

Gripe-water boards often lock real brand names (JA&CÓ / JA&CO), clone lavender carton baby artwork as-is, mix topical-oil side copy into oral medicine packs, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional Soft Tummy gripe-water brand, redesigned carton hierarchy with gentle parent-trust storytelling (portfolio fiction only — no real medical endorsement claims), and a square 1080 enriched lifestyle poster with floating nursery/herb props and external typography — distinct from infant-formula cans, baby pull-ups, kids cough syrups, kids herbal teas, and ear-care pharmacy sets shipping in parallel.

Solution

We invented Hushivra Soft Tummy, rebuilt hierarchy around bottle-meadow mark → HUSHIVRA → SINCE 1991 → Gripe Water → peek-baby leaf illustration → 110 ml → An Ayurvedic Medicine → oral fennel/dill/ginger side logic, and validated an exactly 1080×1080 enriched lifestyle packshot: carton as hero, floating nursery-herb props, and Soft Sips. Settled Tummies. margin callouts outside the dieline. Packaging and baby-care tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no JA&CÓ, JA&CO, BLUEHEART identity, or watermark text; Lullivra, Merrilup, Pipora Soft, Sunnora, Ellivra, and Audivra neighbour slugs untouched.

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