Product Packaging Design
Tunevra Parade Dial Lollipops
Retro TV gift carton plus open character lollipop tray with festive dial theatre and Tune In. Treat Kind. callouts.
Client Tunevra
Description
Tunevra is a fictional kids confection house for Parade Dial Lollipops: a redesigned cream-yellow rounded retro television gift carton with coral bezel, navy parade-screen illustration starring original star-squirrel, lantern-bird, lion-pup, and scroll-fox characters (never reference rabbit branding), toy dashboard dials/slider/crank, and an open salmon tray of molded character pops — tooth-friendly kids-treat positioning in English hierarchy only. We staged oranges, abstract red envelopes, gold coin props, loose swirls, stars, and confetti outside the set with exterior badges for Tune In. Treat Kind., Retro TV Gift Carton, Tooth-Friendly Parade, Festive Dial Details, and Character Pop Tray so the collection tile reads as festive toy-pack candy theatre, clearly distinct from F.share / 分享 trademarks, Chomvelle mouth-window gummies, Jelvira sugar-free chews, Stickora cream bars, and neighbouring plush/backpack/STEAM gift sets shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep festive lunar-new-year gifting energy, retro TV outer carton architecture, open character-lollipop tray, pink/yellow/red/orange vs navy contrast, and toy dials/handle language as the concept — but invent Tunevra as the brand spine with Parade Dial Lollipops hierarchy and original parade crew (never F.share, 分享, or cloned rabbit artwork). Outside the dielines, floating citrus/envelope/candy props plus exterior headline Tune In. Treat Kind. lift the full TV-plus-tray set into a Colgate-style enriched 1080 lifestyle poster without third-party candy trademarks or marketplace watermarks.
Problem statement
Festive TV-shaped candy gift boards often lock real brand names (F.share / 分享), clone rabbit-parade screen art and marketplace chrome as-is, and barren white pedestal crops into portfolio decks. The brief needed an original fictional tooth-friendly kids confection brand, redesigned retro-TV carton plus open character tray treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from character-window gummies, sugar-free chew pouches, cream-bar multipacks, apple character gift sets, Hello Kitty-derived pieces, PlayShifu/STEAM kits, magnets, backpacks, plush, bottles, and other food/household waves shipping in parallel.
Solution
We invented Tunevra, rebuilt hierarchy around TUNEVRA → PARADE DIAL LOLLIPOPS → Tooth-Friendly Kids Treats → original parade-screen crew → tray character pops → reinvented dial/slider/crank language, and validated an exactly 1080×1080 enriched lifestyle packshot: TV carton plus open tray as hero, floating festive props, and Tune In. Treat Kind. margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no F.share, 分享, rabbit-brand clone, or watermark identity; parallel neighbour slugs left untouched.
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