Purivra SoftShield Hand Sanitizer

Clear SoftShield pump sanitizer with floating mint-eucalyptus theatre and Soft Shield. All Day Clean. callouts.

Client Purivra

Description

Purivra is a fictional everyday-hygiene house for SoftShield, a redesigned clear rectangular pump hand sanitizer with rounded shoulders and a white dispenser. We rebuilt face hierarchy around PURIVRA wordmark, Soft Daily Hygiene subline, an original teal crescent-swoosh overlapping a cobalt Instant Hand Clean / Hand Ritual circle badge (never a medical-cross lockup), With Moisturizers & Vitamin E, KILLS 99.9% OF GERMS, a magenta 8 FL OZ / 236 mL volume bar, and Gentle enough for all-day soft hands footing — never health&beyond / Health and Beyond identity. We staged the clear gel pump as hero, then floated mint leaves, eucalyptus sprigs, aloe tip, clear gel droplets, soft spheres, and a soft hand gesture outside the bottle with exterior badges for Soft Shield. All Day Clean., 99.9% Germ Care, Vitamin E Soft, Everyday Gentle, and Pump Ready so the collection tile reads as bright trustworthy hygiene theatre, clearly distinct from Sterlora lemon clinical pumps, Gleeora colorful travel mini gels, Oryselle orchid hand-wash duos, Aluvora refillable aluminum sets, Nitrevra exam gloves, Flexivra SoftFlex tablets, Hushivra Soft Tummy gripe water, and neighbouring OTC/personal-care packs shipping in parallel.

Label systems Brand suite Mockup presentation Wellness Packaging Personal Care FMCG Healthcare Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep clear rectangular pump-bottle energy, blue brand + green swoosh contrast, Instant Hand Clean shield-circle punch, moisturizers & vitamin E cue, 99.9% germ claim, magenta volume bar, and gentle all-day tagline as the concept — but invent Purivra as the brand spine with SoftShield / Soft Daily Hygiene language and a teal crescent + cobalt circle mark (never health&beyond wordmarks, medical-cross badges, or cloned Instant Hand Sanitizer boards). Outside the bottle, floating mint/eucalyptus/hygiene props plus exterior headline Soft Shield. All Day Clean. lift the single 8 fl oz pump into a Colgate-style enriched 1080 lifestyle poster without third-party hygiene trademarks or studio watermarks.

Problem statement

Instant hand-sanitizer boards often lock real brand names (health&beyond), clone blue-shield + green-swoosh pump artwork with medical-cross badges as-is, and barren bottle-on-white crops into portfolio decks. The brief needed an original fictional everyday hygiene brand, redesigned clear rectangular SoftShield pump hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from lemon clinical pumps, colorful travel mini gels, orchid hand washes, refillable aluminum cleaners, exam-glove cartons, SoftFlex tablet duos, Soft Tummy gripe-water cartons, and OTC neighbours shipping in parallel.

Solution

We invented Purivra SoftShield, rebuilt hierarchy around PURIVRA → Soft Daily Hygiene → teal crescent + cobalt Instant Hand Clean / Hand Ritual → moisturizers & vitamin E → 99.9% germs → magenta 8 fl oz / 236 mL → all-day soft-hands footer, and validated an exactly 1080×1080 enriched lifestyle packshot: clear pump as hero, floating mint/eucalyptus/droplet props, and Soft Shield. All Day Clean. margin callouts outside the bottle. Packaging and personal-care tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no health&beyond identity or watermark text; Sterlora, Gleeora, Oryselle, Aluvora, Nitrevra, Flexivra, Hushivra, and parallel neighbour slugs untouched.

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