Product Packaging Design
Saffron Field Soft Premium Saffron Gift
Saffron window gift carton with floating thread-bowl theatre.
Client Saffron Field
Description
Saffron Field is a fictional spice-gift house for Soft Premium Soft Saffron: redesigned cream-and-maroon window cartons with SAFFRON FIELD wordmark, thread-sheaf crest, and Soft Valley Soft Threads hierarchy — never PURE trademarks or Thread Vale identity locks. We staged the arched window carton as hero on warm marble, then floated saffron bowls, a gold spoon, marigold petals, and soft saffron milk glass outside the packs with exterior badges for Window Soft Gift, Thread Soft Ritual, and Premium Soft Care so the collection tile reads as soft-gold spice gift lifestyle theatre, clearly distinct from Thread Vale soft saffron gift neighbours. Soft spice language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep saffron window-box gift energy as the concept — invent Saffron Field with Soft Gold hierarchy (never PURE or Thread Vale). Outside the cartons, thread theatre plus Saffron Field. Soft Gold. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Saffron gift boards often lock PURE/window-box marks into tall portrait crops. The brief needed an original fictional saffron gift brand distinct from Thread Vale, redesigned window hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Saffron Field Soft Premium Saffron Gift, rebuilt hierarchy around SAFFRON FIELD → Soft Premium Soft Saffron → Soft Valley Soft Threads, and validated an exactly 1080×1080 enriched lifestyle packshot with Saffron Field. Soft Gold. callouts; thread-vale soft saffron neighbour left untouched.
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