Clear Leaf Soft Peppermint Herbal Tea

Peppermint herbal tea carton with floating mint-cup theatre.

Client Clear Leaf

Description

Clear Leaf is a fictional herbal tea house for Soft Peppermint Soft Tea: a redesigned mint-sage carton with CLEAR LEAF wordmark, droplet-leaf crest, and Soft Daily Soft Steep hierarchy — never Zenleaf or Zenya marks. We staged the carton as hero on soft sage light, then floated a steaming glass cup, peppermint sprigs, and loose mint leaves outside the pack with exterior badges for Peppermint Soft Calm, Organic Soft Nest, and Soft Cup Ritual so the collection tile reads as soft-steep lifestyle theatre, clearly distinct from Mug Grove tea tins and Hearth Steep ritual sets. Soft beverage language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Mockup presentation Wellness Packaging Botanical Organic FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep peppermint herbal tea carton + steaming cup energy as the concept — invent Clear Leaf with Soft Steep hierarchy (never Zenleaf). Outside the dieline, mint theatre plus Clear Leaf. Soft Steep. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Herbal tea boards often lock mint-leaf DTC marks into portrait dielines. The brief needed an original fictional peppermint tea brand, redesigned carton hierarchy, and a square 1080 enriched lifestyle poster — distinct from Mug Grove.

Solution

We invented Clear Leaf Soft Peppermint Herbal Tea, rebuilt hierarchy around CLEAR LEAF → Soft Peppermint Soft Tea → Soft Steep, and validated an exactly 1080×1080 enriched lifestyle packshot with Clear Leaf. Soft Steep. callouts; neighbouring tea slugs left untouched.

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